Skip to content

Xerox Announces New Global Print Go-to-Market Structure to Accelerate Growth & Expand Market Leadership

Xerox Announces New Global Print Go-to-Market Structure to Accelerate Growth & Expand Market Leadership

Xerox has announced a redesigned global print go-to-market structure that unifies sales engagement, sharpens regional focus, and positions the company to reclaim market share and drive growth across key solution areas. This evolution reinforces the company's commitment to disciplined execution, partner-led expansion and profitable coverage models. The structure will be in effect in the second quarter of 2026.

"Unifying the Xerox–Lexmark sales model allows us to eliminate redundancies, improve efficiency and increase our ability to deliver value as we sharpen our focus on sustained revenue, profitability and long-term performance," said Jacques-Edouard Gueden, chief revenue officer, Xerox. "With a go-to-market model aligned to each region and supported by strong partners and experienced teams, we are building a sales engine that is more focused, more efficient and better positioned to compete."

The model is built around a streamlined, integrated sales system that enables stronger client outcomes, reduced service costs and increased sales efficiency while tapping into high-value opportunities in print, IT solutions and digital services and graphic communications.

A Global Structure Aligned to Regional Realities

The updated print go-to-market framework is organized into three regional models — North America, Western Europe and the rest of the world — supported by a dedicated Global Production Print Services Division and two specialized teams focused on distribution and inside sales.

Key elements include:

  • North America and Western Europe coverage redesigned to a unified segmentation model. Direct sales will concentrate on enterprise and corporate clients, while partners take on expanded hardware fulfillment and SMB coverage supported by inside sales, strengthening consistency, scalability and operational simplicity across both regions.
  • Introduction of a global go-to-market framework for graphic communications, designed to fully leverage the company's refreshed production print portfolio.
  • Rest of the world organized into two distinct operating units: a dedicated Asia Pacific organization, focused on accelerating growth in priority markets through targeted share-gain initiatives and stronger partner orchestration, and an International Operations organization covering the remaining geographies, operating under a cost-efficient hybrid model designed to protect profitability while maintaining selective growth focus.  

Leadership Appointments

To support the new structure, Xerox has appointed the following leaders:

  • Clay Mooring – North America Managed Accounts  
  • Karl Boissonneault – North America Channels and Partners
  • Thomas Valjak – Western Europe Channels and Partners
  • Danny Molhoek – Western Europe Managed Accounts
  • Cindy Arbeau – Xerox Digital Sales
  • Mandeep Saini – APAC, OEM and Alliances
  • David Dyas – International Operations
  • Yolanda Camberos – Distribution Operations
  • Terry Antinora – Global Production Print Services

In other news, Xerox Holdings Corp. has announced the formation and capitalization of a new joint venture between Xerox and TPG, a leading global alternative asset management firm. The joint venture is structured as an intellectual property holding and licensing entity designed to manage, protect, and monetize certain Xerox IP assets.

The joint venture has raised $450 million in aggregate principal amount of financing led by TPG's credit business, TPG Credit, with participation from other investors, consisting of senior secured term loans and preferred equity (the "joint venture financing"). The proceeds of the joint venture financing were distributed to Xerox and are expected to be used for general corporate purposes, including augmenting liquidity, accelerating the company's reinvention (including the Lexmark integration) and opportunistically addressing the company's capital structure over time, which may include the redemption or repayment of debt.

In connection with the joint venture financing, certain subsidiaries of Xerox contributed specific intellectual property assets to the joint venture in exchange for equity interests. As part of this structure, Xerox and the joint venture entered into a long-term shared services and license agreement that preserves the company's full, uninterrupted ability to use the Xerox name, trademark and other transferred IP across all global operations, ensuring continuity in how Xerox presents itself and serves clients.

"This financing strengthens our balance sheet and completes the liquidity‑enhancing actions we began in the fall, with the objective of ensuring Xerox is well-capitalized and positioned to advance our long‑term strategy," said Louie Pastor, president and COO, Xerox. "The acquisitions of ITsavvy and Lexmark created a diversified and scaled platform that positions us to deliver meaningful value for our clients, partners and shareholders, starting with our guidance of more than $200 million in expected operating income growth in 2026. The joint venture builds on these efforts and enables Xerox to unlock additional value from our well recognized trademark and intellectual property assets. We look forward to partnering with TPG and leveraging their support as we continue executing this disciplined transformation."

"TPG is pleased to be a capital partner to Xerox and have the opportunity to help strengthen its balance sheet and support the execution of its long‑term growth strategy," said Joe Lenz, partner and co‑head of research, TPG Credit Solutions.

Powered By GrowthZone