White Cup has announced the integration of its Sherpa CRM product with EKM Global, a United Kingdom-based software being sold in the United States by Predictive InSight.

Under the partnership with Predictive InSight, the integration between White Cup's Sherpa CRM and EKM's data collection tools create a powerful one-two punch of additional business intelligence (BI) that was largely unavailable to the print services industry. Sherpa CRM excels at managing the sales process, from quoting, ordering and communications, while EKM drives BI, offering dealers data-based insights for smart decision making.

"Being able to offer EKM with an integration to White Cup's Sherpa CRM is a new way for dealers to easily report on analytics that can streamline print operations that save time and money," said Ed McLaughlin, co-founder, Predictive InSight. "This type of partnership was part of the inspiration for starting Predictive InSight. There's always room to innovate."

Unique to EKM is the software's ability to read page coverage, improving usage and maintenance forecasts 90 days out. Additionally, the data collection tool is designed to only collect data when necessary, reducing machine workload and potential service interruptions. These features, along with a host of other benefits, will provide dealers with a higher degree of accuracy when reviewing total cost of ownership (TOC). Now that information will be available in Sherpa CRM for dealers to present to customers.

"We're excited to have Predictive InSight as our partner with the EKM integration," said Brian Friedle, vice president of business development, White Cup. "White Cup is focused on improving our customers' revenue intelligence with our products and partners. With the ultra-competitive office tech industry, we now have another way to give to win business, increase margins and grow revenue with every sale."