Toshiba America Business Solutions has promoted its president of Toshiba Business Solutions, Steven Sauer, to the role of chief revenue officer (CRO). The 28-year industry veteran and 19-year Toshiba executive is now primarily responsible for increasing the company's revenue and profitability via its United States direct and indirect sales channels.  

With a background in corporate banking, Sauer began his career in the industry as the chief operating officer of Business Methods Inc., a reseller of MFPs, commercial A/V systems and IT solutions in Rochester, New York.  

Soon after he became president and owner, during which time he more than doubled revenues to $30 million and grew the business to a highly profitable and reputable local dealership. Upon selling the business to Toshiba in 2004, Sauer became president of TBS New York.  

He has held a variety of sales positions regionally and nationally at Toshiba. For the past three years, Sauer oversaw sales, professional services and operational management of TBS' four regions with nearly 100 locations across the United States. In this role, he successfully navigated Toshiba's direct sales channel through the COVID-19 pandemic, while also dramatically increasing the company's managed-print-as-a-service, software solutions and major account businesses.  

"Steven's impact spanning his time with us at Toshiba is immeasurable," said Larry White, president and CEO, Toshiba America Business Solutions. "Steven brought the best practices he learned as a dealer to our own offices and business. He and his teams consistently expanded our sales operations while elevating our profitability. I'm thrilled by the greater impact he can make since he understands how to drive success both at the independent dealer level and at the national level."

"I'm truly looking forward to engaging with our entire reseller community while ultimately providing Toshiba's clients with premium technology that enables them to operate as efficiently as possible," Sauer said. "I'm here to collaboratively lead our sales organizations while providing the best possible support to these teams."  

Toshiba's newly minted CRO has received recognition as a Rochester, New York Chamber of Commerce Small Businessperson of the Year, Rochester Business Journal 40 Under 40 recipient, Mental Health Association of Rochester/Monroe County Volunteer of the Year and ENX Magazine Difference Maker. Sauer is also highly involved in elevating Rochester by serving on the community board of Genesee Regional Bank. He has additionally served as vice chairman of Unity Health System, president of the Mental Health Association of Rochester/Monroe County, chairperson of the Young Entrepreneur Organization and spent a decade coaching a Rochester youth hockey team.

Sauer holds an MBA from the Rochester Institute of Technology and a bachelor of science from the State University of New York College at Geneseo. He is also a graduate of the Harvard Business School Executive Education Owner/President Management Program.