CricketsUS, operator of The Cricket Continuum, has announced that The Ascension Group LLC has joined The Cricket Continuum as an affiliate member.

The affiliation brings Ascension's BTA-dealer-channel relationships, AI voice assistant infrastructure, workflow automation experience and Selling to VITO sales methodology into the Continuum's growing office-ready robot ecosystem.

The Cricket Continuum helps office technology dealers and related commercial channel partners sell, deploy, bill, support and grow with office-ready robots. The Continuum focuses on bringing dealers, robot OEMs and affiliates together to build and implement GTM strategies and the recurring-revenue model.

"The Ascension Group Founders Gary Russ [president and CEO] and Mark Emmerson [senior vice president of sales and marketing] understand the dealer channel because they have lived and breathed inside it for decades," said Greg Walters, founder, The Cricket Continuum. "This affiliation strengthens the Continuum by adding Tony Parinello's Selling to VITO, Proven, Repeatable Sales Process to Reach the C-Suite with more than 2.5 million salespeople trained, AI deployment experience, workflow automation knowledge and relationships with the same dealers who are ready to carry robotics into real business environments."

The Ascension Group equips BTA copier/MFP, print and software dealers to sell AI voice assistants, workflow, including custom robotics automation as recurring-revenue categories, and Selling to VITO sales training. The company brings more than 40 years of channel experience through its leadership team and established access to North American dealers.

"The infrastructure we have built for AI voice assistants, dealer training, the install process and ongoing support maps directly to robotics," said Cameron Sullivan, president, AI Division, The Ascension Group LLC. "The CORR certification framework CricketsUS has developed is exactly the kind of credibility structure that lets a dealer walk into a customer conversation with confidence. That is the same philosophy we apply to every AI deployment."

Ascension's AI deployment background includes regional home services deployments that produced $72,000 in annualized operational value with zero missed after-hours calls, along with property-management automation supporting leasing inquiries, maintenance triage, emergency dispatch and no-show reactivation.