The 20 has announced it has hired Christine Ululati as senior vice president of channel sales, further strengthening its leadership team as the company accelerates its nationwide expansion.

Ululati is a seasoned sales leader with more than 11 years of experience driving revenue growth across technology, SaaS and marketing industries. She most recently served as chief revenue officer at GlassHive, where she led strategic sales initiatives and expanded the company's channel footprint.

Previously, Ululati built and sold her own successful sales and marketing firm, bringing an entrepreneurial mindset and proven ability to build, scale and lead high-performing teams. She is widely recognized for her ability to forge strategic partnerships and cultivate long-lasting professional relationships that fuel business growth.

In her new role, Ululati will focus on channel sales strategy and MSP recruitment, driving new membership growth and expanding The 20's national network of managed service providers.

"Christine brings the perfect blend of entrepreneurial drive and channel expertise," said Tim Conkle, CEO, The 20. "Her proven ability to scale sales organizations and build lasting relationships will be invaluable as we continue to grow our membership base and strengthen The 20 community."

"I'm excited to join The 20 and be part of a company that's reshaping the MSP landscape," Ululati said. "This is an incredible opportunity to help MSPs thrive, and I look forward to working with the team to expand our reach and impact."

Ululati joins The 20's executive leadership team, which includes Tim Conkle (CEO), Ken Pecot (COO), Veronica Cruz (CFO), Crystal Conkle (CMO), Ciera Cole (CXO),  Ken Nix (CISO), Chris Traxler (senior vice president of end client sales) and Hannah Corral (vice president of human resources).