TD SYNNEX has relaunched its MyShop e-commerce platform for U.S. partners with industry-leading enhancements and updates, including virtual commerce (v-commerce) and artificial intelligence (AI) features.

"The buyer's journey has evolved significantly in recent years, with a much bigger focus on self-service and customized experiences," said Bob Stegner, senior vice president of marketing, technology solutions North America, TD SYNNEX. "Resellers need to cater to those expectations and evolve with those demands. TD SYNNEX is celebrating 10 years of supporting end-user engagement and conversions with innovative features only available with the MyShop e-commerce platform."

The relaunch of the MyShop e-commerce platform includes cutting-edge developments. One of those enhancements is a v-commerce experience that utilizes virtual and augmented reality technology to deliver an immersive, 3D shopping experience for various products, services and solutions.

New AI features have been implemented to meet the rapidly expanding e-commerce landscape. This customized AI solution transforms a typical chatbot into an extension of the organization's domain expertise. As customers engage with this AI-powered shopping assistant, it becomes adept at uncovering preferences and needs, delivering a more personalized shopping experience.

MyShop also features custom solution and product configurators, allowing users to customize the components of a solution or features of a product so that the final configured outcome meets their business needs.

Additional features and enhancements include:

• Full integration of the combined TD SYNNEX portfolio
• Added reporting, data, and analytics capabilities
• Enhanced search functionality and capabilities
• Direct integration capabilities into the partner's CRM or ERP
• Vendor-specific shops, seamlessly integrating product portfolios into one integrated experience
• Custom punchout capabilities to streamline the procurement process

Originally launched nearly 10 years ago, MyShop transformed the way resellers of any size could provide customers the opportunity to browse product catalogs, request quotes or make a purchase, all of which was conducted on the reseller's website and in their online environment.

"MyShop was originally created to help SMBs and other organizations develop a sophisticated e-commerce web shop without the added costs and labor typically associated with such projects using multiple third parties," Stegner said. "Today, we're providing solutions for any organization to meet the ever-changing e-commerce marketplace demands in efficient and effective ways. MyShop is not just a website, it's a gateway to the future of e-commerce shopping."