TD SYNNEX has launched MSP Evolve, an aggregation of its resources and tools specifically designed to optimize operational excellence and accelerate business growth for the unique needs of managed service providers (MSPs). The program will initially be available for North American MSPs.

From its position in the heart of the IT ecosystem, TD SYNNEX has a unique understanding of the opportunities and challenges facing MSPs in an ever-evolving and rapidly growing industry. According to TD SYNNEX's 2023 Direction of Technology MSP Special Report, 80% of MSPs are focused on growing their businesses by expanding their technology and solution offerings, with a focus on adding new high-growth technologies, such as cloud, security, data analytics and AI, to their portfolios, moving into global markets and entering new industry verticals.

"MSP Evolve was created to meet managed service providers where they are today and enables them to make larger strides toward building a more agile business, whether they are looking to expand into new areas or accelerate growth in an existing practice," said Meredith Payne, senior director of cloud, TD SYNNEX. "By leveraging the breadth of our comprehensive offerings, MSPs can achieve greater automation, expand their capabilities and maximize their market potential in this highly competitive industry."

MSP Evolve features a range of support, services, solutions and training programs to help streamline processes and provide cost-effective IT support to clients, including features within the global TD SYNNEX StreamOne Cloud Platform. The platform enables the end-to-end digital journey of MSPs, accounting for how they acquire, integrate, purchase, manage and bill solutions for their customers. StreamOne provides its users with the ability to integrate best-of-breed tools via its open API architecture, including the newly enhanced PSA Connectors for ConnectWise and Autotask featuring automatic billing reconciliation. Other StreamOne capabilities to help MSPs optimize and scale their cloud business include IaaS optimization tools, white label storefronts, access to real-time subscription and consumption data and StreamOne MSP Ready Solutions.

MSP Evolve was launched to North American partners this week at TD SYNNEX's Beyond Security event in Boston, Massachusetts, and includes a variety of robust security services that solve a critical need for MSPs in mitigating the challenges related to cost, complexity, skills and resources. One of these resources is the security operations center (SOC) service, which provides continuous monitoring of IT infrastructure, as well as security audits, incident response planning and reporting services. The program also includes valuable complimentary and paid cybersecurity assessments covering risk, vulnerability and cloud to help our partners provide comprehensive assessments to their customers.

MSP Evolve offers numerous features from foundational pieces through operational and technical services to guidance on business transformation.

"The education and sales enablement resources we have received through TD SYNNEX this year have been second to none and invaluable to our teams' development," said Kevin Blake, CEO, TD SYNNEX MSP partner TechMD. "It's clear that TD SYNNEX really understands our business and how we are trying to grow effectively."

In other news, TD SYNNEX has launched a High-Growth Technology Center of Excellence (CoE) to accelerate its partners' ability to tackle increasingly complex digital transformation initiatives. This new CoE offers a comprehensive suite of offerings to expand out partners' business by aiding them in embracing the rapid rate of evolution within the industry to become a "Partner of the Future" that successfully integrates AI across the high-growth technologies of cloud, cybersecurity, data and modern infrastructure.

According to TD SYNNEX's 2023 Direction of Technology report, the top five solutions that partners plan to offer over the next two years are artificial intelligence (AI), security, hybrid cloud, modern infrastructure and data analytics. While AI is seeing the most significant jump (a 625% increase from the previous year's survey), TD SYNNEX sees the greatest opportunity for partners who are driving digital transformation not just through one category, but through the convergence of these high-growth technologies across security, modern infrastructure, cloud, data analytics and AI.

"As AI continues to rapidly transform the technology ecosystem, it is challenging our partners to diversify their portfolios, hone new skills and develop unique expertise," said Lisa McGarvey, vice president of data, IoT and AI, North America, TD SYNNEX. "We see the 'Partner of the Future' as one who is ready for that challenge and understands how these technologies must be woven together. With the launch of the Center of Excellence, TD SYNNEX is well-equipped to transform our partners with differentiated value and services to compete in this ever-evolving market landscape."

The High-Growth Technology CoE supports the efforts of Destination AI, launched last year to help partners initiate or expand their AI practices. This new resource empowers vendor and reseller partners to embrace strategic technologies and adjacent opportunities that AI is driving in the areas of security, data, modern infrastructure and cloud solutions. Key components of the CoE include:

• Practice Builder Experiences and AI Accelerator Workshops focused on collaborating with partners to assist them in building their own digital transformation practices and to identify AI opportunities across the high-growth technology segments and accelerate their path to revenue.
• High-Growth Solutions Factory focused on aggregated AI solutions that incorporate security, cloud, modern infrastructure, and data analytics, allowing partners to rapidly adopt TD SYNNEX's ISV ecosystem into their portfolios to solve their end users' business challenges.
• Cyber Range that sits at the intersection of cybersecurity and AI. Partners can engage with experts to hone their security skills and take advantage of demos and proofs of concept in the live, evolving environment of TD SYNNEX's Innovation Labs.
• New AI services across and assessments that fill the much-needed gap in data scientists and data engineers and to assist with identifying and accelerating end-user opportunities for channel partners to leverage in service of their customers.
• Cloud Marketplace offerings that allow partners and vendors to co-sell and transaction in marketplaces to support changing market dynamics.
• Governance Frameworks that are led by experts who consult with partners and vendors to understand the impact of AI on key areas like FinOps.

IDC predicts that the digital transformation market is poised to grow to $2.9 trillion by 2027. The Center of Excellence, which is initially launching in North America, helps to engage, transform and scale partners businesses, allowing them to fully participate in this rapidly growing market.

"Through their investments in the key areas of AI, TD SYNNEX is able to help us grow our own AI business because we are able to share information on the emerging solutions with our customers and rely on TD SYNNEX to provide validation," said Stan Wysocki, president of Mark III, a TD SYNNEX partner. "Partners are in different stages of maturity when it comes to these technologies, and TD SYNNEX has capacity to meet them where they are, offer value and simultaneously help partners innovate at speed, differentiate and meet their customers' business needs."