TD SYNNEX Acquires Apptium
TD SYNNEX Acquires Apptium
TD SYNNEX has announced it has acquired Apptium, a software development company and provider of a cloud commerce platform that connects the world's applications, data and devices. The acquisition reflects a critical investment in TD SYNNEX's technology solutions orchestration strategy and expands the company's depth and breadth of cloud and everything-as-a-service offerings.
StreamOne is the foundation of TD SYNNEX's digital business orchestration strategy, which puts ecosystem partners in control through data-driven decisions, customer insights and solutions aggregation. Prior to the acquisition, Apptium acted as a key partner and enabler to the StreamOne platform, and the combination of this technology, and industry and technical expertise will further advance the platform's development.
The combined entity brings together two strong companies with expertise in the technology, communications, services and managed solutions industries, as well as a broader and more compelling value proposition that spans digital service innovation and delivery, through to revenue management and support. The acquisition also will improve the ways in which TD SYNNEX can accelerate solutions that will help vendors and customers better serve their stakeholders and enable Apptium to better serve its existing and new customers.
"Rick Kapani and his team have built a transformative platform that has already delivered a meaningful impact underpinning our own solutions orchestration capabilities," said Patrick Zammit, CEO, TD SYNNEX. "Bringing this technical expertise to TD SYNNEX allows us to execute on our strategy and continue investments in serving our customers as well as the incoming customers of Apptium. Through this platform we will strengthen support for our ecosystem partners and expand our addressable market over the next several years."
Apptium is the developer of a best-in-class platform-as-a-service offering that enables companies to seamlessly adopt and implement marketplaces, emphasizing configuration over code to support accelerated implementation, streamlined management and accelerated time to revenue. The platform enables companies to deliver e-commerce and cloud-managed services through an omnichannel approach, and Apptium prides itself on developing a disruptive model that harmonizes disparate subscription and transaction types. Apptium's API-driven approach delivers real-time and near-real-time data accuracy as well as a single pane of glass to allow seamless transactions across all major hyperscalers.
"This transaction is fantastic news both for the vendors and customers of TD SYNNEX and those of Apptium, as it will drive greater value in our platform and depth of offerings," said Rick Kapani, founder and CEO, Apptium. "Moreover, it is a testament to our team members' hard work and dedication to making Apptium into the businesses it is today."
In addition to underpinning StreamOne, Apptium also brings extensive products, integrations and functionality that will benefit TD SYNNEX customers and vendors in addition to expanding capabilities for new segments. Through its robust billing/subscription management platform, the Apptium platform addresses the challenges of subscription- and consumption-based IT service models and simplifies management of multiple cloud providers in a single platform.
As a wholly owned subsidiary, Apptium, a TD SYNNEX company, will continue to function as a separate organization to preserve and sustain its entrepreneurial culture and the pace of product innovation it has established in the market.
Founded in 2014 and based in Reston, Virginia, Apptium brings a team of IT professionals and centers of excellence across three continents, serving brands from more than 20 countries across the enterprise, B2B and B2C markets. Apptium's technical and business expertise combined with its platform have received several industry awards for addressing customer needs across marketplace onboarding, multicloud support and billing, catalog management, fulfillment orchestration, subscription management, and analytics and reporting.
Founder Rick Kapani will continue to lead the business as general manager and senior vice president, reporting to Chief Strategy and Technology Officer Sergio Farache. Apptium will also continue serving its existing customers via the Apptium Cloud Commerce Platform.
In other news, TD SYNNEX has been recognized by Dell Technologies in multiple regions with 2025 Partner of the Year awards honoring its sustainability commitments, marketing excellence and the strength of its business partnership. The company was recognized as Dell Technologies’ 2025 EMEA Distributor of the Year, marking the second consecutive year TD SYNNEX has earned this distinction.
Announced at this year’s Dell Technologies World, the company also received the following recognitions:
- 2025 North America Sustainability & ESG Partner of the Year Award: TD SYNNEX
- 2025 APJC Marketing Partner of the Year: Tech Data Singapore
"Being recognized as Dell's EMEA Distributor of the Year for the second consecutive year speaks to the collaborative, innovative and customer-centric mindset that defines our relationship with Dell," said Miriam Murphy, president of EMEA, TD SYNNEX. "This strategic collaboration drives value for our partners across our entire organization, with teams across the globe driving impactful sustainability initiatives and leading innovative partner enablement and marketing efforts. Together, we remain committed to delivering business outcomes for our partners and look forward to deepening our relationship with Dell."
"We are honored to be recognized as Dell’s Sustainability & ESG Partner of the Year in North America," said Adam Rutstein, vice president of corporate citizenship and sustainability, TD SYNNEX. "This award reflects the dedication of our team to advancing progress toward a more sustainable IT ecosystem. We look forward to continuing our collaboration with Dell to drive innovative solutions that support our shared sustainability goals and empower partners to make a lasting, positive impact."
These awards are part of Dell's global Partner of the Year awards program, which celebrates Dell partners that provide customers with the best solutions aligned with their unique business needs.