TD SYNNEX has announced it has achieved Amazon Web Services (AWS) Migration Services Competency and Amazon EC2 for Microsoft Windows Server Delivery Partners (SDP) status with the AWS Partner Network. These designations recognize that TD SYNNEX has demonstrated technical proficiency and proven customer success automating and accelerating customer application migration and modernization journeys.

AWS is enabling scalable, flexible and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, AWS established the AWS Competency Program and AWS Service Delivery Program to help customers identify AWS Partners with deep industry experience and expertise. TD SYNNEX capitalizes on these programs for the benefit of their global network of partners and end-user customers.

"TD SYNNEX has invested in building consistent AWS migration capabilities globally, leveraging the best practices, tooling and processes that AWS has instilled in their Migration Acceleration Program (MAP)," said Matt Fox, vice president of AWS cloud solutions, TD SYNNEX. "As a Migration Competency Partner, TD SYNNEX will work with our AWS partners worldwide to ensure successful cloud migrations for their customers, using approaches that have been proven by AWS across thousands of previous successful migrations."

AWS launched the AWS Migration Services Competency to allow customers to easily and confidently engage highly specialized AWS Partners with proven customer success and technical proficiency in migration and application modernization. The AWS Migration Services Competency and EC2 for Windows SDP take on the heavy lifting of identifying and validating industry leaders.

Achieving the AWS Migration Services Competency differentiates TD SYNNEX as an AWS Partner with deep domain expertise delivering migration services that accelerate the customer cloud adoption journey by providing business expertise, infrastructure and application migration expertise, migration tools, education and ongoing support to customers in the form of professional services. Migration Services Competency partners are able to leverage the proven AWS MAP processes, approaches and methodologies. For TD SYNNEX and its partners, this is supplemented by the TD SYNNEX Workload Migration Assessment program which provides a structured, assessment-led approach to AWS migrations.

"The modernization effort with FEMA IPAWS, backed by TD SYNNEX and Hidden Lake Technology's expertise, leveraging the AWS Migration Competency, has enabled us to elevate the application stack to state-of-the-art standards and fortified the system's security, performance and reliability," said Mat Hodges, vice president of sales, Hidden Lake Technology. "This is particularly impactful given the vital role IPAWS plays in disseminating Amber Alerts. Every improvement directly contributes to our ability to swiftly and effectively respond to emergencies, ultimately aiding in the rescue of children and ensuring the safety of our society."

In other news, Findings of a new TD SYNNEX Managed Service Provider (MSP) Special Report show that MSPs are positioning themselves for growth through a keen focus on business planning and expansion of technology offerings. This new special report is a supplement to the TD SYNNEX 2023 Direction of Technology Report and focuses on the survey respondents that identified themselves as MSPs.

While 65% of respondents noted business consulting and planning investments were imperative, a full 80% said that expanding their solution offerings was important or very important for growth.

"These results track with how we view the MSP partner journey and growth strategy," said Sergio Farache, chief strategy officer, TD SYNNEX. "The MSPs we work with cite the critical need for strategic planning, business development, alongside training and enablement to leverage the opportunities presented by lucrative high-growth technologies. With the current pace of change across the technology landscape, it is clear MSP respondents are focused on pulling the right levers to ensure their financial success. Our MSP Special Report was purpose built for MSPs to provide important insights that help inform and grow their businesses."

Respondents shared that networking (28%) and security (27%) were top revenue drivers over the past 12 months. And looking ahead, MSPs expect the top areas for growth will be data analytics (37%), artificial intelligence/machine learning (AI/ML) (37%), and augmented reality/virtual reality (AR/VR) (31%) as top areas for growth, overtaking both networking (30%) and security (27%).

The MSP data was collected as part of the second-annual Direction of Technology (DoT) Report, which surveyed channel partners, including resellers, systems integrators, service providers and MSPs. The MSP report, which was conducted in partnership with Canalys, identified three key trends:

• The skills gap remains a challenge, especially when it comes to hiring for high growth technology expertise.
  • MSPs say that talent recruitment and retainment (46%), and ongoing technical education (33%) are among their top challenges, along with keeping up with the rapid technological change (45%).
  • Not surprisingly, data analytics (33%), security (26%), networking (24%) and AI/ML (22%) are the top skills they are hiring for, in line with the solutions they anticipate driving the most revenue in the coming years.
    
    
• MSP revenue expectations are in line with wider channel expectations. Respondents split priorities for growth among acquisition and organic, global expansion, new technology offerings and new vertical markets.
  • 75 percent of respondents expect revenue growth in 2023 and beyond. On average those self-selecting as an MSP derive 20% of revenue from the sale of managed services, compared to 15% in overall channel.
  • Three quarters of MSPs ranked as very important or important, growth through acquisition (73%) or organically (77%). Less than half (47%) cited actively seeking a buyer as important.
  • Approximately 70% of respondents say that global expansion (69%) and entry into new vertical markets (66%) are important or very important. This is in addition to the 80% who noted that expanding their solution offerings was important or very important.
    
    
• Regulatory pressures are real, with ESG (Environmental, Social and Governance) jumping in importance.
  • Approximately one-third of MSPs say that rapid regulatory change (36%) and meeting and documenting ESG standards (34%) are challenges to their business.
  • While data protection (72%) and cybersecurity (54%) rank at the top if the list today, in two years' time that changes dramatically with ESG (42%) ranking at the top of the list compared to data protection (35%) and cybersecurity (38%).

"This data underscores the competing needs and priorities for MSP growth, as well as the challenges to that growth, TD SYNNEX's unrivalled market insights, specialized solutions, deep industry relationships and global reach that help MSP leaders cut through complexity, guiding them to higher growth opportunities and helping them flourish today and long into the future," said Jill Kermes, corporate vice president of global corporate communications and citizenship, TD SYNNEX.

The survey was conducted from May to July 2023 and captured feedback from more than 550 B2B channel partners from more than 60 countries in global regions of North America, Europe, Latin America and the Caribbean (LAC), and Asia Pacific and Japan (APJ). Of those respondents, 227 self-identified MSPs participated in the survey.

To download the MSP survey findings, as well as the full 2023 Direction of Technology report, visit https://www.tdsynnex.com/dot.