Sharp Imaging and Information Company of America (SIICA) has announceds that Joe O'Malley has been appointed as the new senior vice president of SIICA's direct sales and service operations, Sharp Business Systems (SBS). In this role, O'Malley reports directly to SIICA President and CEO Mike Marusic and is responsible for all aspects of the direct sales business for SIICA.

O'Malley joined Sharp in March 2021 as the East regional vice president for SBS, leading the overall efforts of the direct sales operations on the East Coast. Since joining, he was able to drive all East region branches to become centers of excellence, helping them to innovate and drive go-to-market strategies that allowed them to achieve revenue and profit growth.

"As we continue to grow and enhance our direct sales offering, Joe brings a wealth of experience across all facets of the business that will be invaluable to Sharp moving forward," Marusic said. "Joe's proven leadership abilities and extensive knowledge will help to continue positioning SBS as a leader in the industry."

Prior to Sharp, O'Malley served as the president of Stewart Business Systems, a Xerox/Global Company, for 13 years, focusing on office technology, software, IT and managed print services. This role provided him with keen insights on branch day-to-day operations in the New Jersey, Pennsylvania and Delaware regions. He has also held senior leadership positions at Kyocera, OKI Data, Wyse Technology and Princeton Softech, developing a strong manufacturer and IT perspective.