The fifth webinar in BTA's Diversifying My Business Webinar Series is scheduled for 2 p.m. Eastern on Tuesday, Sept. 27. The webinar, "Capture New Recurring Revenue by Expanding Your Business With UCaaS," will be presented by Patrick Sheehan, vice president of channel development at Intermedia.

The copier/MFP dealer market continues to see a steady decline in print volumes. This has been further exacerbated by the hybrid workforce migration and supply-chain issues in the industry.

In this webinar, hear how BTA member dealers Dave Barrows, director of sales at Gobins Inc., and Jim Kreikemeier, president of Capital Business Systems, have embraced the exploding UCaaS market by adding integrated communications to their portfolios. Barrows and Kreikemeier will share their experience in making this transition, resulting in a new, growing monthly recurring-revenue business.

Additionally, you will hear from Sheehan and learn how the company's flexible and comprehensive partner program can make this transition seamless.

Sheehan, vice president of channel development at Intermedia, is a partner-focused channel sales leader with more than 20 years in the business communications technology industry. He has a background spanning various leadership roles with providers including Mitel, 8x8 and Talkdesk. Sheehan is passionate about building channel strategy and teams that help partners succeed with Intermedia's unique value proposition.

Barrows serves as the director of sales at Gobin's Inc., a division of All-Copy Products, in southern Colorado. His successful career began in 1994 as an outside salesperson. As Barrows grew, his knowledge and responsibilities at Gobin's did as well. He was promoted to director of sales in 2008. Barrows has continued to be instrumental in growing the southern Colorado area customer base. He is known for his depth of knowledge in office technology solutions and office equipment throughout southern Colorado. Barrows' exceptionally loyal personality and unique creativity offer a taste of both his personal and business ethics. During Barrows 27 years of tenure at Gobin's, he has been extremely active in southern Colorado and the surrounding communities, serving on many non-profit boards and fundraising projects. Barrows is very respected in the rapidly changing office technology and solutions industry. He has continued development of relationships with industry leaders and manufacturers.

Kreikemeier is president, CEO and co-owner of Capital Business Systems, a 40-year-old company with nine locations in Colorado, Nebraska and Wyoming. He started with Capital Business Systems as a field service engineer and has held various leadership roles within the company, with the past 25 years as its president and CEO. Capital Business Systems has been primarily focused in the imaging business, partnering with industry-leading companies Canon and Ricoh. Capital Business Systems recognized a great opportunity to diversify and has a growing managed network services business partnering with Intermedia, ConnectWise, Datto and other industry-leading UCaaS and MNS vendors. Kreikemeier is located in Fort Collins, Colorado.

For more information or to register, visit www.bta.org/DiversifyingMyBusiness.