Kodak Alaris has announced that CRN has named Sarah Jones, global demand generation manager at Kodak Alaris, to the Women of the Channel list for 2023. Every year, CRN recognizes women from vendor, distributor and solution-provider organizations whose expertise and vision are leaving a noticeable and commendable mark on the technology industry.

Jones leads digital advertising, lead management, regional campaign implementation and tradeshow strategies for the United States and Canada. She has refocused priorities and corresponding demand-generation strategies to extend beyond end-user campaigns and placed greater weight on partner campaign plans to support the channel community in their own marketing activities. In addition, she has led initiatives across several key pillars in the demand-generation strategy to advance the channel business over the past year.

"This recognition is extremely well-deserved," said Sue Rodeman, vice president of global marketing, Kodak Alaris. "Sarah is well-respected across the business and leads a highly motivated and strong-performing team. Her commitment to excellence in driving demand, enabling stronger collaboration with partners and elevating brand awareness through new segments of growth for our channel is unparalleled. The results speak for themselves. At the close of the current fiscal year, demand-generation strategies have exceeded planned pipeline goals for our channel business and lead generation is up 47%."

The CRN 2023 Women of the Channel honorees bring their creativity, strategic thinking and leadership to bear in a variety of roles and responsibilities, and they are turning their unique talents toward driving success for their partners and customers. With this recognition, CRN honors these women for their unwavering dedication and commitment to furthering channel excellence.

"We are ecstatic to announce this year's honorees and shine a light on these women for their significant achievements, knowing that what they've accomplished has paved the way for continued success within the IT channel," said Blaine Raddon, CEO, The Channel Company. "The channel is stronger because of them and we look forward to seeing what they do next."