RockRoot has announced that Keli Perry has joined the company as vice president. Perry will help lead business development, marketing, client success and operations as RockRoot expands its support for office technology dealerships seeking to grow their software businesses.

"Keli and I worked together for seven years at ACDI, and I've seen firsthand how she connects ideas, people and processes to move work forward," said Kristal Cook, founder and CEO, RockRoot. "I have a clear vision for where RockRoot can go, and I'm excited to have Keli help bring it to life. Her experience and approach will be valuable as we grow our team and help more dealers build successful solutions businesses."

Perry brings experience in sales, marketing, communications, content strategy and cross-functional operations, including roles at ACDI and MCS. She holds a bachelor's degree in print journalism and a master's degree in communication studies.

As vice president, Perry will work with Cook to expand dealer relationships, strengthen sales enablement and customer success, and develop the processes and team needed to support RockRoot's continued growth. Their work will support the company's dealer-first approach: aligning software strategy with each dealership's goals, resources and market opportunities.

"I know the experience, determination and care Kristal brings to this industry, and I share her commitment to helping dealers succeed," Perry said. "I'm excited to help build RockRoot and connect strategy, communication and practical support so dealerships can confidently grow the software side of their businesses."