ITSMA has announced Ricoh North America as a finalist in its 25th Annual Marketing Excellence Awards (MEA) Program.

The MEA Program focuses exclusively on marketing for B2B services and solutions, and highlights the most important dimensions of a strategic, comprehensive approach to driving business growth. The program honors the marketing programs and campaigns that have delivered superior performance in the four most critical aspects of marketing success: customer focus, innovation, execution and business impact.

"In the rapidly changing, ever-evolving world of B2B marketing, it's humbling to realize we are celebrating 25 years of marketing excellence," said Dave Munn, chief community officer and president, ITSMA. "This year, our submissions epitomize how far marketing has come in the last quarter century. We have an evolution from the role of marketing becoming a strategic growth driver for the business. It's an exciting time to be a B2B marketer."

Ricoh North America is being recognized in the "Advancing Marketing's Digital Transformation" category of the 2022 ITSMA Marketing Excellence Awards.

"It is an honor to be recognized for our work to modernize marketing into a strategic function and, in doing so, helping to transform our business," said Lauren Sallata, chief marketing officer, Ricoh North America. "A digital transformation at this scale is not possible without a marketing team that is as enthusiastic and talented as the one I have the privilege to lead."

An international panel of marketing executives and experts will select the winners, who will be announced at a special awards ceremony on Oct. 25 during ITSMA's Marketing Vision conference, Oct. 24-26 at the Kimpton Marlowe Hotel in Cambridge, Massachusetts.