Ricoh USA Inc. has announced a suite of marketing services and technologies that enable medium-sized organizations in health care, financial services, retail and higher education to efficiently execute marketing campaigns and improve customer communications. It is complemented by solutions such as asset development and distribution, interactive media, and communication and composition technology that drive continuous innovation, effective marketing programs and critical business outcomes. The Ricoh marketing services suite also provides visibility into campaign results and engagement to equip businesses with an in-depth understanding of performance. The services allow users to optimize campaigns in real time to effectively reach customers and prospects to drive business growth and optimize budgets.

Research shows that 80% of consumers are more likely to make a purchase when brands offer personalized experiences. Ricoh's holistic approach to marketing services marries advanced technology with expertise in digital, experiential and personalized communications. This methodology gives customers the competitive advantage of an additional team of marketing experts to manage projects and initiatives, freeing up internal teams for more strategic pursuits.

Campaign success has had a significant impact to bottom lines. 

"With Ricoh, we've been able to bring in roughly $1 million in rogue spending," said Tami Reese, operations manager for the design & print center, Intermountain Healthcare. "Their suite of marketing services enables us to measure our customer SLAs, and with that assessment, we've improved our processes to drive greater customer satisfaction. Working with Ricoh is worth its weight in gold."

Ricoh's suite of marketing services comprises a comprehensive and fully integrated approach, including a customized assessment, tailored consulting and extensive campaign management, as well as flexible service consumption models with billed hours for ultimate adaptability in scope and duration of contracted services, coupled with cloud-based or on-premise software solutions.

"As the number of communication channels have expanded, our goal is to help customers efficiently develop and execute integrated marketing campaigns that effectively meet consumer expectations for always-on and omnichannel information,"  said Derrick Rankin, vice president of professional services, software & strategic solutions, Ricoh USA Inc. "Ricoh helps fill a critical void for organizations that don't have the staff or resources to design, implement and project manage branding, communication campaigns or promotions."

Ricoh's marketing services suite is designed for mid-sized businesses, in-plants in health care, higher education, financial services and retail markets, as well as creative services, corporate marketing teams and communications organizations. Commercial printers can also benefit from this new offering, expanding marketing services to their end customers.

In other news, Ricoh USA Inc. has announced that CRN has named Ricoh IT Services to its 2022 Solution Provider 500 list.

CRN's annual Solution Provider 500 ranks North America's largest solution providers by revenue and serves as the gold standard for recognizing some of the channel's most successful companies. With combined revenue of more than $434 billion, this year's list represents an impressive amount of influence and impact wielded by these companies on today's IT industry and the technology suppliers they partner with.

Ricoh's Digital Services Center continues to help its customers create new hybrid, borderless work experiences by delivering cloud solutions that unlock the value of information essential for modern workforces. Over the past year, Ricoh enabled organizations to enhance work experiences with its portfolio of cloud and security solutions, aimed at providing companies with peace of mind when it comes to security challenges. With Ricoh, organizations can navigate changing post-pandemic priorities that have dramatically shifted to meet evolving customer needs.

"This recognition from CRN validates Ricoh's strategy of developing and delivering a robust managed IT services portfolio that supports customers' wide range of IT technology and service needs," said Bob Lamendola, senior vice president of technology and head of the Digital Services Center, Ricoh North America. "Our technology solutions, such as Capture & Conversion Services and Claims Management Services help clients transform their IT approaches to maximize efficiency and enable individuals to work more productively and digitally with cloud-connected workflow software and tools."

This recognition by CRN is the latest in a series of recent accolades awarded to Ricoh, including:

• 2022 ChannelE2E Top 100 Vertical Market MSPs
• 2022 MedTech Breakthrough Award for Best New Technology Solution for Orthopedics
• 2022 CRN Tech Elite 250 List

"The Solution Provider 500 list from CRN serves as the benchmark for the top technology integrators, strategic service providers and IT consulting firms, making it an invaluable resource for technology vendors seeking to partner with today's top-performing IT solution providers," said Blaine Raddon, CEO, The Channel Company. "My congratulations go out to each of these companies for their extraordinary contributions to the continued growth and success of the IT channel."