The Business Technology Association (BTA), Quantum Business Solutions and International Business Products Inc. (IBPI) have joined forces to launch a new online training and community program geared toward office technology dealers and managed service providers (MSPs) — Mastering HubSpot. This free program is designed to help dealers and MSPs leverage HubSpot more effectively to grow their businesses.

The biweekly program will consist of eight 45- to 60-minute sessions that will provide practical HubSpot tips, best practices, feature overviews and growth strategies. Each session will include a 30-minute presentation by Quantum Business Solutions team members and 15 to 30 minutes of interactive conversation to address questions on HubSpot topics. In addition to the live training, participants will gain access to a community forum where they can share insights, best practices and strategies with peers between sessions. The first online training session will be held at 4 p.m. Eastern on Thursday, Oct. 2, via Zoom.

"I have seen the desire from the dealer community to understand HubSpot, AI and automation," said Shawn Peterson, CEO, Quantum Business Solutions. "I thought this was an opportunity to bring great people together and not only give them actionable takeaways, but build a community of like-minded leaders who are pushing their organizations forward. Mastering HubSpot will be a place for conversation, best practices and demonstration all in one."

Session highlights include:

1. HubSpot Foundations — Why HubSpot fuels growth for dealerships and MSPs, CRM setup and sales team engagement
2. Sales Enablement — Pipeline management, automation and tools to set more appointments
3. Marketing Automation — Forms and landing pages, email campaigns, lead scoring and nurturing workflows
4. Closing More Deals — Automated pipelines, reporting and renewal/upsell strategies
5. Reporting & Dashboards — Metrics that matter for CEOs, sales leaders and marketers
6. Integrations & Advanced Features — Autodialers, ZoomInfo and ERP/PSA systems, and HubSpot AI tools
7. Best Practices Roundtable — A collaborative, community-driven exchange of ideas
8. Scaling & Optimizing — Governance, adoption strategies and taking HubSpot from "basic" to "strategic"

"IBPI wanted to facilitate a learning opportunity on these important HubSpot topics for our members," said Mark Grice, executive director, IBPI.  "Shawn Peterson and the team at Quantum Business Solutions will provide important strategies for all of us."

By coming together, BTA, Quantum Business Solutions and IBPI are providing the industry with a space to not only learn HubSpot, but also to build connections, share best practices and collaborate on strategies that help dealerships and MSPs thrive in a competitive market. This initiative reflects a shared belief that when the community learns together, everyone grows stronger.

"For nearly 100 years, BTA has focused, in part, on providing educational opportunities to dealers with an eye on helping them embrace technology, become more efficient and boost the bottom line," said Brent Hoskins, executive director, BTA. "The association is set to deliver once again, this time with the Mastering HubSpot program in partnership with two respected organizations, IBPI and Quantum. Together, we are set to take dealer and MSP attendees to new heights."  

To register for the program, click here.