The 39th webinar in BTA's Diversifying My Business Webinar Series is scheduled for 4 p.m. Eastern on Wednesday, Oct. 21. The webinar, "Add to Your Portfolio, Not Your Headcount," will be presented by Doug Murphy, co-founder of PrintCentric Solutions.

Independent dealers are uniquely positioned to deliver the personalized service customers value, but expanding into software can often seem complex and resource-intensive. During this webinar, Murphy will examine the growing demand for print management, document management and cloud fax solutions, and how these technologies solve real business challenges for your customers. You will learn how PrintCentric Solutions works behind the scenes as an extension of your team, helping you deliver high-value solutions that generate recurring revenue and deepen customer loyalty.

Murphy is a seasoned technology and software solutions leader with more than 30 years of experience in the office technology industry. A U.S. Persian Gulf War veteran, he began his career in 1994 as a service technician before advancing into network engineering, leadership and software solutions roles. Throughout his career, Murphy has specialized in print management, document management, workflow automation and business process optimization, helping organizations improve efficiency and reduce costs through innovative technology. He has held leadership positions with organizations including IKON, Xerox-affiliated companies, Technocom and VisualEdge IT, where he served as national software solutions director and grew software revenue by more than 400% in under five years. In 2026, Murphy co-founded PrintCentric Solutions, a company dedicated to helping independent office technology dealerships deliver world-class software and workflow solutions without the complexity of maintaining internal software teams. Today, he continues to leverage his extensive industry expertise to help businesses streamline operations, increase productivity and achieve long-term success through strategic technology consulting and innovative software solutions.

Click here to register.