The 203rd webinar in BTA's Building My Business Webinar Series is scheduled for 4 p.m. Eastern on Thursday, Oct. 19. The webinar, "Customize Your Prospecting Efforts With a Vertical Focus to Ensure More Net-New Meetings & Sales," will be led by Kate Kingston, president and founder of Kingston Training Group.

During this webinar, you will:

• Learn how verticalization can positively impact prospecting efforts.
• Learn how to identify any executive with his (or her) contact information.
• Learn how to create customized prospecting pitches that will land net-new meetings with decision makers, including industry information about their companies, the executive titles of the decision makers, as well as the person you want to secure a net-new meeting with.
• Learn how to create discovery questions by vertical that will allow for more robust proposals and sales to both net-new and current customers.
• Get a deep dive into the manufacturing industry with talk tracks, email templates, discovery questions and each solution that your dealership sells verticalized to manufacturing to showcase how sales executives must understand customers and how their products and solutions impact their bottom lines, their compliance, their workflows, remote accessibility and profitability goals.

For the last 19 years, Kingston has been exclusively educating office technology sales executives on every type of prospect across 60-plus industries and how they proprietarily use technology. She is a recognized authority on lead generation, recruiting new hires from a prospecting skill-base perspective and new business development. Sales-driven, Kingston is an energized communicator who uses humor, audience participation, proven techniques, handouts and real-time phone calls in her training sessions.

For more information or to register, visit www.bta.org/BuildingMyBusiness.