The 201st webinar in BTA's Building My Business Webinar Series is scheduled for 4 p.m. Eastern on Thursday, May 11. The webinar, "11 Core Competencies in Sales to Dominate Your Marketplace in 2023," will be led by Melissa Whitaker, author, sales and management expert, consultant and coach at Melissa Whitaker International. The webinar will be sponsored by Sharp.

The selling landscape has been forever changed over the last few years. Sales professionals are going to have to adapt to survive. They need to develop the skills to provide relevant insights and value during the conversation. It will also be vital to implement the key competencies to building trust and relationships more quickly to close more deals and build loyalty. Whitaker will explain what these key components are and how to effectively embed them into your sales process.               

A dynamic and passionate leader, Whitaker has helped hundreds of companies run more effective sales departments by increasing sales revenue, gross profit and company morale. Her high-performance, customized training consultations and proven selling system help dealers drive performance, generate new prospects, improve negotiation skills and, ultimately, win more sales.

For more information or to register, visit www.bta.org/BuildingMyBusiness.