Laserfiche has announced that John Merrill has joined the company's senior leadership team as senior vice president of marketing. In this role, he' will lead marketing strategy and initiatives to accelerate global adoption of Laserfiche solutions, supporting the company's mission to use technology to transform lives.

"We're excited to welcome John, who brings to Laserfiche unique insights and proven experience with disruptive technologies, digital transformation, industry engagement and customer success," said Chris Wacker, CEO, Laserfiche. "We have confidence that his marketing leadership will strengthen how we reach our customers, business partners and solution providers around the world, enhancing the Laserfiche community experience by leveraging customer-driven insights and a sharp focus on industry needs."

Merrill has nearly three decades of B2B marketing experience with global technology companies and extensive knowledge in SaaS migration. He is passionate about developing high-performing, mission-focused teams to build trusting relationships and leverage modern marketing techniques that drive sustainable revenue. Merrill will apply this experience to align marketing strategy to support the specific needs of customers and business partners, and promote impactful, enterprise-wide digital transformation.

"Laserfiche has a legacy of industry leadership in digital transformation, and I'm excited to join the company in this time of global growth and innovation," Merrill said. "I look forward to opportunities working with the entire Laserfiche community and supporting its mission of accelerating how business gets done."

Merrill is a graduate of the Pepperdine University MBA program, with an emphasis on marketing. Prior to joining Laserfiche, his diverse professional experience included leading marketing strategy for companies such as Aerohive Networks and Intel, consulting on business advisory, marketing development and organizational development. Merrill has also served as a longstanding volunteer with Boy Scouts of America as committee chair and scoutmaster.

In other news, Laserfiche has announced that CRN has named four Laserfiche employees to its Women of the Channel list for 2022: Senior Vice President of Sales Hedy Belttary, Senior Director of Strategic Marketing Linda Ding, Presales Manager Kathleen Park and Senior Technical Trainer Nicole Moulton. This esteemed list honors the incredible accomplishments of female leaders in the IT channel. Those named on this annual list come from all corners of the IT channel — including vendors, distributors and solution providers whose vision, expertise and contributions make an impact on the industry every day.

"We are proud of the recognition Hedy, Linda, Kathleen and Nicole receive for their efforts to build a world-class channel program," Wacker said. "They continue to pave the way for future leaders. They understand the needs of our users and solution providers, and are committed to providing the educational resources, tools and support that will drive digital transformation at our customers' organizations."

Over the past year, Laserfiche introduced updates and new tools to its suite of content services aimed at addressing businesses' needs for accelerated digital transformation and more flexibility in building solutions that cater to specific organizational and regulatory requirements. These include intelligent content capture, expanded analytics and reporting tools, and new low-code/no-code innovations such as the Laserfiche Solution Marketplace.

As senior vice president of sales, Belttary drives sales strategy at Laserfiche, remaining focused on empowering Laserfiche Solution Providers to leverage Laserfiche Cloud and subscription licensing in their customers' strategic technology plans, while building lucrative and sustainable businesses.

Ding has put her expertise in technology trends that affect highly regulated industries — including education, financial services, government, health care and manufacturing — and industry research in service of the channel, with the goal of educating solution providers and customers on how they can embrace digital transformation.

Park, who joined Laserfiche in 2017, leads the development and updating of sales resources and prebuilt demos that support solution providers in showcasing Laserfiche's latest features. She is dedicated to equipping channel partners with demonstrations, technical help and product knowledge.

As a senior technical trainer, Moulton leads a team of technical trainers who deliver educational sessions and resources to customers, solution providers and Laserfiche staff. She has become a go-to resource for Laserfiche's channel partners, as well as her colleagues who work with the channel.

"We are proud to once again recognize the remarkable leaders on this year's Women of the Channel list," said Blaine Raddon, CEO, The Channel Company. "Their influence, confidence and diligence continue to accelerate channel success significantly. Their accomplishments will inspire others, and we look forward to witnessing their future contributions to the channel."