Konica Minolta Business Solutions U.S.A. Inc. has launched a new global campaign to help businesses understand the changing needs of customers, create more added value and rethink opportunities in a fast-changing world. "See the Potential" is the company's slogan for realizing digital transformation within the evolving commercial print, industrial and packaging markets.

As the COVID-19 pandemic has been accelerating trends from commodity to quality and from one-size-fits-all to customization and personalization, high-value digital printing continues to gain traction. For example, packaging with specialty printing and enhancements has been found to have more than 46% higher quality perception.

Working closely with customers on their digital transformation, Konica Minolta advises that in a digital era there are good business reasons for communicating through multiple cross-media channels, not just via paper-based media. The campaign will focus on new business opportunities, which Konica Minolta says can be found everywhere by embracing new techniques and creating unique customer experiences.

Drawing on local expertise and backed by a global organization with more than 40 years of experience in digital printing, Konica Minolta's portfolio of hardware, software and services has been designed to ignite possibilities for customers — whatever and wherever they may be. "See the Potential" highlights Konica Minolta's desire to be creative and tell extraordinary brand stories through high-value touchpoints — which can be shaped through its extensive product portfolio — to help customers thrive.

"As the industry evolves, stories and experiences are being brought to life not just through paper-based media, but by communicating through multiple cross-media channels," said Dino Pagliarello, senior vice president of product management and planning, Konica Minolta. "Our new campaign is focused on inspiring customers to 'See the Potential' by opening their eyes to the art of what's possible — from conquering new markets to embracing new techniques and creating more unique customer experiences."

Konica Minolta's aim is to build the future together with customers to help create new business opportunities. The company is constantly rethinking print and is proud to be recognized as one of the world's 100 most sustainable companies. As a trusted partner, Konica Minolta can help print businesses service new market segments, build standout creative pieces with customers sharing a similar passion and optimize workflow.

Konica Minolta's campaign video, for which the entire set was made from printed materials, can be viewed here.