Keypoint Intelligence recently published a forecast looking at the future growth and decline in the United States and Western Europe of a variety of digital printing applications through 2027. The report analyzes its predictions by the following application groups (in addition to color versus black-and-white printing):

• General office (business cards, CAD/rendering, presentations, reports, etc.)
• Promotional (brochures, direct mail, catalogs, coupons, signage, posters, etc.)
• Publishing (books, greeting cards, directories, magazines, manuals, newspapers, etc.)
• Transaction (bills/statements, checks, and transpromo)
• Packaging (corrugated, folding cartons, flexible packaging and labels)
• Utility (security print, forms and proofing)
• Consumer (fine art and photo merchandise)
• Industrial (wall/floor coverings and textile/soft signage)

While most black-and-white applications and color general office printing is expected to decline due transitioning toward electronic communication and commercial printing applications together with some publishing applications such as books and magazines are expected to grow in digital printing.

"In particular, there will be significant growth of photo applications due to the shift from AgX to digital printing is expected to accelerate in the next few years," said German Sacristan, production group director, Keypoint Intelligence.

The Digital Printing Application Forecast: 2022-2027 report can be purchased for the United States or Western Europe. Both versions come with a pivot sheet and slides. The report can be purchased individually or as part of a subscription to other research provided by Keypoint Intelligence's On-Demand Printing & Publishing advisory service.

For more information about the report, click here.