Keypoint Intelligence has announced that it has acquired ProPrintPerformance based out of Stockholm, Sweden. With this acquisition, Keypoint Intelligence expands its reach globally, securing the number-one position in consulting, training, platform development and testing in the production print market.

ProPrintPerformance, co-founded in 2016, results from a longstanding partnership between Erik Brijker, customer innovation officer, and Etienne de Wette, customer experience officer. The company provides competitive intelligence platforms and training services to sales and marketing professionals in the digital production print industry. ProPrintPerformance's sales enablement platform, along with its combined virtual and face-to-face sales training and coaching, improves sales results by providing advanced knowledge and skills that support ongoing professional growth.

"I knew from the first meeting with Erik and Etienne that their extensive background and service offerings would be a great fit for our business," said Anthony Sci, president and CEO, Keypoint Intelligence. "The synergies and added services are a winning combination that allow for future growth for both our organizations and will enhance the customer experience we provide."

"While Atar has been operating globally with its portfolio companies that have facilities throughout the world for a number of years now, the acquisition of ProPrintPerformance is our first international buyout as an add-on acquisition for Keypoint Intelligence," said Cyrus Nikou, founder and managing partner of Atar Capital, the private investment firm that acquired Keypoint Intelligence in October 2019. "It is the logical next step to continue to foster the growth of Keypoint Intelligence's footprint in digital production print."

"We are excited about the acquisition and look forward to working with Anthony and the team at Keypoint Intelligence," said Etienne de Wette, customer experience officer, ProPrintPerformance. "It will be great to leverage the expertise, resources and history that Keypoint Intelligence has to offer. We look forward to maintaining the relationship with our customers, enhancing our level of service to them and continuing to scale our business."