Katun Corp. has announced the appointment of Elie Choukroun as deputy general manager of the Europe, Middle East and Africa (EMEA) region, effective immediately.

With more than 30 years of senior leadership experience in the print and IT industries, Choukroun is known for driving transformation and delivering sustainable growth. He has previously held several executive positions within the Ricoh Group, most recently serving as president of Ricoh France, where he successfully led a major strategic transformation and delivered sustained, profitable growth.

"We are thrilled to welcome Elie to Katun's leadership team," said Heidi Boller, general manager, Katun EMEA. "His proven ability to build high-performing sales organizations and drive revenue growth makes him the ideal leader to take our EMEA strategy to the next level and strengthen our leadership across the region."

In his new role, Choukroun will spearhead Katun EMEA's commercial strategy, with a focus on expanding the company's footprint in key markets, strengthening customer engagement and advancing the growth of the Arivia MFP business.

"I'm honored to join Katun at such an exciting moment in its journey," Choukroun said. "The company's commitment to innovation, customer-centric culture and strong core values truly set it apart. I look forward to collaborating with the talented EMEA team to seize new opportunities while continuing to deliver outstanding value to our clients."