The 35th webinar in BTA's Diversifying My Business Webinar Series is scheduled for 4 p.m. Eastern on Wednesday, June 24. The webinar, "Know Who's Ready to Talk Tech: Turning Marketing Engagement Into a Daily Sales Priority List," will be presented by Sebastian Zabala, director of business development, and Carey Scott, director of marketing and client services at Evolved Office.

The gap between marketing activity and sales follow-up is where opportunities are often lost. Learn how to connect engagement data, automation and AI insights to create a daily sales priority list that helps teams focus on the right conversations at the right time. Zabala and Scott will also explore practical ways to align marketing and sales efforts so reps can follow up with greater context, better timing and more confidence.

Zabala is the director of business development at Evolved Office, where he has spent more than 10 years working directly with office technology dealers and MSPs. With a background in web development, marketing and driving business growth, Zabala brings both the strategic perspective and the hands-on experience to know what actually works. Over the years, he has partnered with 100-plus dealers to build the marketing systems and web presence that actually deliver results. From CRM integrations and marketing automations to sales enablement and practical AI applications, Zabala specializes in connecting the dots between a dealership's technology, its marketing and its bottom line. A consistent presence at industry and OEM events, and a member of the MPSA marketing committee, he is well connected across the office technology channel and brings a firsthand understanding of the challenges dealers face every day when it comes to standing out, following up and staying top of mind in a competitive market.

Scott is the director of marketing and client services at Evolved Office, where she has spent more than a decade helping office technology dealers and MSPs build marketing strategies that drive growth and strengthen customer engagement. With a background in digital marketing and content strategy, Scott brings a blend of strategic insight and real-world experience, helping businesses navigate everything from email marketing and SEO to CRM optimization, workflow automation and emerging AI technologies. A former public speaking instructor who holds a master's degree in communication and journalism, she is known for making complex topics approachable, actionable and relevant to everyday business challenges. Scott's experience spans the private, nonprofit and legal sectors, giving her a broad perspective on how organizations can use technology, automation and marketing strategies to achieve meaningful results.

Click here to register.