Keypoint Intelligence has announced that Johnny Shell has joined the company as director of the functional and industrial printing service. In his role, Shell will be the industrial printing subject-matter expert (SME) responsible for conducting market research, market forecasting, custom consulting projects, strategy and planning engagements, as well as creating editorial content and reports pertaining to industrial printing.

Prior to joining Keypoint Intelligence, Shell served as director of production for Life is Good, where he managed all areas of DTG production. Shell is a recognized print industry leader whose career spans more than 35 years delivering valuable knowledge and analysis on print technology platforms and production integration, print operations management, workflow optimization, color management and organizational strategic direction.

"It's a pleasure to welcome Johnny to our specialized team of subject-matter experts," said Carl Doty, vice president and chief analyst, Keypoint Intelligence. "Johnny's extensive industry knowledge and experience on industrial printing make him a valuable addition to our diverse team of professionals.

"I'm excited to become a part of Keypoint Intelligence's group of industry experts and share my knowledge and expertise in industrial printing and technology platforms," Shell added.

Shell’s areas of expertise include:

• Digital print technologies and markets
• Market sizing and opportunity analysis
• Industry analysis and forecasts
• Product/brand development

Shell is an inductee of the Academy of Screen and Digital Printing Technologies, an international body of experts which honors qualified individuals through election to membership for their distinguished, long-term contributions to, and application and promotion of, screen and digital printing and associated imaging technologies for graphic, textile, industrial and electronic printing applications. He holds a bachelor's degree in visual art from Warren Wilson College.