Connectwise's IT Nation has announced Battle Royale — a high-energy, three-day livestream event spotlighting the 2025 PitchIT cohort.

In partnership with Channel Program, the go-to destination for every managed service provider (MSP), Battle Royale will take place on Aug. 21, 26 and 28, featuring 24 innovative companies from this year's PitchIT class. Over the course of the event, each company will have just five minutes to present their solutions to MSPs, partners and industry leaders, offering a unique opportunity to showcase cutting-edge technologies, gather valuable feedback and connect with potential partners.

"The combination of Channel Program partnering with IT Nation’s PitchIT in the electrifying Battle Royale gives emerging MSP vendors the ultimate stage," said Matt Solomon, co-founder and chief business development officer, Channel Program. "It’s fun, it’s interactive and it’s where tomorrow’s channel disruptors take flight."

"Battle Royale is more than just a competition — it's a celebration of the creativity, drive and innovation that fuel our industry," said Sean Lardo, vice president, IT Nation Communities. "By partnering with Channel Program, we're giving these emerging vendors unprecedented exposure to MSPs and partners, helping them refine their offerings, build valuable connections and accelerate their path to success. This is where the next generation of channel leaders begins their journey."

Following the event, participants will be evaluated by MSPs and members of the ConnectWise team, with scores determining the top three finalists — announced in September.

These finalists will then take center stage at IT Nation Connect, Nov. 5–7, 2025, to present their solutions to a live audience. The first-place winner will take home $70,000 in prize money, while the second-place winner will receive $30,000.