HP Inc. hosted its Amplify Partner Conference on March 29, the company's first in-person global partner event in three years. During this fully carbon-neutral event, the company unveiled a range of bold new offerings aimed at driving long-term partner growth and lifetime customer value. The event theme — Future Ready, Together We Win — invites partners to join HP to take advantage of opportunities across high-growth segments including gaming, hybrid work, workforce services, security and sustainability.

"HP's commitment to the channel has never been stronger," said David McQuarrie, chief commercial officer, HP. "Our goal at this week's event is not only to reinforce with partners that HP is the right brand to build their business with; we are listening and sharing all the positive actions we're taking to address their valuable feedback. Together with our partners, we have all the right ingredients needed to seize a vast number of opportunities. We have the right portfolio, the right operations, the right partners and, most importantly, a strong will to win."

At the event, the 2,000 participants from around the world heard from myriad speakers including Enrique Lores, president and CEO; Marie Myers, CFO; Tuan Tran, president of printing, imaging & solutions; Alex Cho, president of personal systems; Dave Shull, president of workforce services & solutions; David McQuarrie, chief commercial officer; Ernest Nicolas, chief supply chain officer; Stella Low, chief corporate affairs and communications officer; Joanna Burkey, chief information security officer; James McCall, chief sustainability officer; Kobi Elbaz, general manager of global channel; and Helena Herrero, managing director for southern Europe, Middle East and Africa.

Guest speakers included Dr. Lisa Su, chair and CEO, AMD; Adena Friedman, chair and CEO, NASDAQ; Michelle Johnston Holthaus, executive vice president and general manager of the Client Computing Group, Intel; Rebecca Minkoff, fashion designer, entrepreneur and founder of the Female Founder Collective; Aletha C. Noonan, senior vice president of product & partner management, CDW; Hege Store, CEO, Advania Group; and Karla Garcia, senior commercial director, Perceptron.

At the event, the company unveiled a range of innovative new offerings designed to supercharge partner growth.

HP announced several new partner benefits and program enhancements aimed at driving greater agility, simplification, growth and collaboration. As of Nov. 1, 2023 (fiscal 2024), all HP products, solutions and distribution across its portfolio will be integrated into the HP Amplify Program, delivering one global platform as the foundation for partner engagement.

HP also announced the new HP Color LaserJet 4200/4300 and the HP Color LaserJet Enterprise 5000/6000 and X500/X600 printing solutions for businesses of all sizes. All new HP Color LaserJet series printers are powered by HP's next-generation sustainable toner, which delivers up to 27% reduced energy use and up to 78% less plastic in the packaging. HP's high-performance printing solutions are built to help growing businesses maximize productivity and minimize disruptions for today's hybrid workstyles.

HP also announced new products and solutions to usher in the next era of hybrid work for everyone with the world's most comprehensive set of computing solutions for hybrid flexibility.

With only 22% of workers describing themselves as "thriving" in hybrid work, it is clear companies are still figuring out how to make hybrid work. Of those thrivers, 90% believe that access to the right technology and tools leads to a positive work experience. To accelerate employees' return to work, the right technology is required for optimal work setups, enabling success for companies and their employees.  

HP also announced Wolf Connect, an IT management connectivity solution that provides a highly resilient and secure connection to remote PCs, enabling IT to manage devices even when powered down or offline. Using a cellular-based network, HP Wolf Connect's connectivity helps ensure IT teams can readily manage a dispersed hybrid workforce. It can reduce the time and effort needed to resolve support tickets, secure data from loss or theft to mitigate a potential breach and optimize asset management.

In other news, HP announced the new HP Color LaserJet 4200/4300 and the HP Color LaserJet Enterprise 5000/6000 and X500/X600 printing solutions for businesses of all sizes. All new HP Color LaserJet series printers are powered by HP's next-generation sustainable toner, which delivers up to 27% reduced energy use and up to 78% less plastic in the packaging. HP's printing solutions are built to help growing businesses maximize productivity and minimize disruptions for today's hybrid workstyles.

"Flexible work arrangements are here to stay with companies of all sizes using it as a way to attract and retain top talent," said Xavier Garcia, global head & general manager of office print hardware, HP. "However, distributed workforce productivity is top of mind for businesses. The Color LaserJet 4000 series was designed for small businesses to maximize productivity with easy, reliable and professional printing. As our customers grow, our Color LaserJet Enterprise 5000/6000 is ready to enable productivity and scale."

As part of its mission to empower customers with a better printing experience, the new HP TerraJet toner technology delivers both the most sustainable and the highest performance office printing HP has ever achieved. TerraJet is an advanced toner technology requiring 27% less energy when printing and up to 78% reduction in plastic, all while delivering sharper detail with up to 20% more printable colors. HP TerraJet cartridges can have a lower carbon footprint than their predecessor products and are included in new printing solutions from small business through large enterprise.

Employees' intent to stay or leave a job is a growing issue for many organizations, which is only expected to increase as the oldest members of Generation Z enter the workforce. To attract and retain top talent, 60% of small businesses have implemented changes including flexible work arrangements. With these hiring trends in mind, an increasing number of small business employees are adopting hybrid workstyles. Yet, half of small businesses struggle to manage technology in a hybrid workplace. And 91% of small businesses still rely on printed documents to run their businesses.

The new HP Color LaserJet 4200/4300 builds on the LaserJet Pro series small business customers have come to trust for years with increased efficiency and enhanced manageability. Delivered in a compact design with groundbreaking performance, the 4200/4300 series enables maximum productivity with fast, two-sided color printing and scanning. Supported by robust management tools for decentralized devices, along with HP Wolf Security embedded and preconfigured right out of the box, the 4200/4300 series is designed to help businesses grow and make printing easier.

Key features of the HP Color LaserJet 4200/4300:

• With 25% faster print speeds, customers can empower their team with technology that enables more productivity
• HP Smart Admin Dashboard, an all-in-one printer management tool to view, control and manage printers all from a single display
• Stand out in the market and create real impact through high-quality color documents
• HP TerraJet toner cartridges are designed with the HP Color LaserJet Pro 4200/4300 series to help reduce the environmental impact and improve quality, compared to the previous generation:
  • 27% reduced energy when printing
  • 28% less new plastic in the cartridge
  • 71% less plastic in cartridge packaging

As small businesses grow and printing needs become more complex, customers need printers that fit their evolving workplaces, schedules and dynamics. With a range of solutions, HP is uniquely positioned to help small business customers scale as they reach enterprise-level needs. The HP Color LaserJet Enterprise 5000/6000 and X500/X600 are built for the reimagined office and delivers productivity and efficiency of an A3 copier at the cost of an A4 printer. With this lineup, customers can customize without sacrificing power, productivity or security.

Key features of the HP Color LaserJet Enterprise 5000/6000 and X500/X600:

• Industry-first customization with configure to order paper handling, ADF, finishing options and speed license, offering flexibility
• Designed to be a productivity and workflow hub with digital editing onto the device allowing highlighting, redacting and markups without a PC
• Faster and seamless digitization using HP EveryPage with Reverse and Retry, which increases document integrity by never missing a scanned page and reducing misfeeds with auto-recovery
• 80% of common service events are completed in less than five minutes
• HP Wolf Security protects, detects and adapts to new threats
• HP TerraJet Toner Cartridges are designed with the HP Color LaserJet Enterprise 5700 series and MFP 5800 series to help reduce the environmental impact and improve quality, compared to the previous generation:
  • Up to 78% less plastic in cartridge packaging
  • 35% recycled plastic content

Information on country availability, pricing and retail destinations vary by region.

In other news, HP Inc. has announced several new partner benefits and program enhancements aimed at driving greater agility, simplification, growth and collaboration. As of Nov. 1, 2023 (fiscal 2024), all HP products, solutions and distribution across its vast portfolio will be integrated into the HP Amplify Program, delivering one global platform as the foundation for partner engagement.  

"The HP Amplify program represents the industry's first to reward partners across performance, capabilities and collaboration, and we're looking forward to integrating our evolving and expanding portfolio into the Amplify Partner Program as of our new fiscal year," said Kobi Elbaz, general manager of the global channel organization, HP. "Amplify will continue to serve as the foundation for partner engagement and we will continue to enhance the program based on the evolution of our portfolio, changing market dynamics and, most importantly, partner feedback."

HP also unveiled two new elements in the HP Amplify program, including the More for More benefit and compensation program, and Fast Lane joint demand-generation process. Aimed at driving an increase in sales across the HP portfolio and deliver a more satisfying and complete customer experience, the More for More enhancement will leverage a rate multiplier to boost compensation for qualified partners. The new Fast Lane joint demand generation process simplifies reimbursement of marketing development funds via an automated process for claims and payments, dramatically improving the turnaround time and overall experience for eligible partners. Both the More for More and Fast Lane elements will be deployed in the Amplify partner program in HP's new fiscal year, Nov. 1, 2023.

HP Amplify Impact represents the world's first partner assessment, resource and training program focused solely on sustainable impact. To help spur the company's ambitious goal of enrolling at least 50% of Amplify partners in Amplify Impact by 2025, HP today announced a new way for participating partners to leverage Amplify Impact participation toward eligibility status. Beginning May 2023, qualified partners receiving 3-Star recognition will earn a point towards eligibility for Power and Power Services.

HP also honored winners of its inaugural Amplify Impact Awards at a live ceremony at the Amplify Partner Conference.