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HP Sets New Industry Standard in Digital Printing With Advanced Technology & Intelligent Automation

HP Sets New Industry Standard in Digital Printing With Advanced Technology & Intelligent Automation

HP Inc. has ushered in a new era for digital printing with the latest lineup of HP digital printing presses and intelligent solutions designed to address today's production challenges in the commercial printing, and labels and packaging industries.

Printing businesses face challenges such as inflation, labor shortages, material scarcity and environmental concerns. To sustainably grow their businesses, offset players need to access new growth opportunities by embracing digital printing and an intelligent production floor.

"We're committed to unlocking profitable and sustainable growth for our customers," said Haim Levit, senior vice president and division president, HP Industrial Print. "Our LEP, LEPx and inkjet technologies have improved in terms of quality, versatility, productivity, sustainability and economics, and our commitment and significant investment into continuous innovation has enabled more than 8,000 printers and converters to expand their businesses and grow sustainably. HP has been a digital transformation leader for more than 30 years, and our digital printing technology has established the gold standard in commercial print and labels and packaging production."

 Addressing High-Volume Production Challenges  

Today's printing businesses are navigating increasing production challenges. Supply chain disruption, energy supply concerns and worsening sector labor shortages reinforce the need for greater efficiency, speed and reliability across the production floor.

The HP Indigo 120K Digital Press sets a new standard for high-volume production and automation, while enabling printers to move jobs from analog to digital more intuitively and economically to meet demanding customer needs. Optimizing production floors by combining analog and digital technologies, the HP Indigo 120K reduces human touchpoints and enables multipress operation by a single operator. The new press delivers offset-matching image quality, flexible job routing between offset and digital, and an ECO mode option that reduces the press's carbon footprint by 11%, supporting sustainability goals.

Unlocking Profitable Growth


The next generation of the bestselling B2 sheet-fed digital press, the HP Indigo 18K Digital Press, takes versatility, efficiency and user-friendliness to new heights. As the commercial printing sector tackles significant competitive transformation, the need for presses and solutions that help printers enrich their offerings and sustainably grow their businesses is critical.  

The new HP Indigo 18K Digital Press handles the widest range of print applications ever produced with a single B2 digital press, accommodating diverse substrates and job types seamlessly. Advanced AI features like auto recovery and proactive alerts enhance productivity and simplify the entire production process, achieving up to 80% press availability within a single shift. Aligning with HP's sustainability commitment, the Indigo 18K supports Enhanced Productivity Mode (EPM), delivering 24% energy savings per sheet.

Innovating for Restricted Digital Security Printing

HP introduced the HP Indigo 7K Secure Digital Press, revolutionizing restricted digital security printing by executing security-focused print jobs in a single pass. Collaborating with Jura JSP, this sheet-fed press enables workflows tailor-made for security production lines, so customers can diversify their offerings, cater to a comprehensive range of security needs and acquire new customers to grow their businesses.

"As the printing industry embraces automation and digitalization, HP Indigo empowers customers with unprecedented levels of productivity, efficiency, versatility, quality and cost-effectiveness," said Noam Zilbershtain, vice president and general manager, HP Indigo and Scitex. "Our portfolio defines the industry standard for automation and sustainability, reflecting HP's vision for the print production floor."

"We're also excited to announce that today HP will roll out general commercial availability of the HP Indigo V12 Digital Press, the fastest narrow web digital press on the market and first press to utilize new innovative LEPx technology," said Noam Zilbershtain, vice president and general manager, HP Indigo and Scitex. "Commercial availability comes after successful beta site installations including Brook + Whittle, a leader in sustainable packaging and digital printing in the United States."

Paving the Way for Success With Intelligent Factory Floors  

HP is defining the industry approach to automation through AI and robotics, launching a comprehensive print production automation ecosystem. Based on internal studies, customers who leverage automated processes achieve 51% higher volume and 80% more jobs per press compared to less automated customers. These customers also grow at an average of 27% year-over-year, which is higher than the industry average. HP's holistic approach combines effective presses with intelligent features from job submission to delivery.

Specific efficiency innovations include:

  • PrintOS Production Beat Support for analog printing and finishing equipment, to enable customers to monitor their entire production floor, not only HP presses, capturing data in real time from analog equipment and digitalizing the entire production.
  • HP Indigo PQ Maestro, offering an intelligent start-of-day wizard that optimizes press performance.
  • Preflight, an AI-based decision-making tool that automatically predicts the suitability of the best-fit print mode by learning customers preferences.
  • AAA 2.0 (Auto Alert Agent) advanced, a machine-learning algorithm that increases print productivity with zero human intervention.

"By using AAA 2.0, we experience a significant reduction in production time, saving one hour for every 80,000 impressions," said Andreas Organzidis, head of color digital printing, Elanders. "This not only enhances our operational efficiency, but also drastically reduces customer complaints and returns by 5% to 7%."

As the industry moves toward a more productive production floor, HP introduces Autonomous Mobile Robots (AMRs) in collaboration with MoviĜo Robotics to automate media transfer, saving up to two hours per day, per press.

Developed in collaboration with printers and converters, HP has also announced the launch of the HP Sustainability Amplifier program, enabling printers and converters to accelerate their sustainability agendas and offer more sustainable prints. The program, in collaboration with HP's Sustainable Impact Strategy, aligns with HP's commitment to renewable energy and reducing CO2 emissions.

Driving Continuous Innovation in Inkjet

An industry pioneer in inkjet technology for 40 years, HP PageWide Web Presses use HP's proprietary thermal inkjet technology to deliver offset class quality and productivity with the benefits of digital printing.

"Since our first HP inkjet web press in 2009, HP customers have printed more than 1 trillion pages on PageWide," said said Annette Friskopp, vice president and general manager, HP PageWide. "Along the way, we've invested in innovation to protect our customers' investments and help them grow sustainably. Today we're introducing the new HP PageWide Plus Package, to enhance productivity, automation and economics."


The enhancements to HP PageWide Plus Package unveiled today include the following:

  • Performance Economy Color (EC) Mode: Delivering print quality customers require for faster turnaround with less color ink and a 60% increase in productivity up to 800 fpm (244 mpm).
  • General availability of Smart Workcell Controller: Offering significant advancements in intelligent automation and productivity improvements of up to a factor of 15 times.
  • On-Press Color Profiling: Automation transforms color profiling into a less-than-five-minute job, a tenth of what it normally takes.

HP also announces two new additional capabilities expanding the versatility of the HP PageWide Advantage 2200 web inkjet press:

Heavier Media Expansion: Enabling printers to use thicker substrates allowing them to capture more high value jobs up to 320 gsm/18pt.

Magnetic Ink Character Recognition (MICR) for Transactional Print Systems: Enabling printers to capture more specialty jobs and grow their businesses.

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