BTA member Gordon Flesch Company (GFC) has introduced a new tagline: "Print. Phones. IT."

The new tagline is designed to clearly communicate the core technology solutions GFC provides to organizations throughout the Midwest and beyond. While many customers know Gordon Flesch Company for its long-standing leadership in print technology, the company has expanded its offerings over the years to include business phone systems and managed IT services.

As businesses increasingly look for trusted partners to support multiple areas of their technology environment, the new tagline provides a simple and memorable way to showcase the breadth of solutions available through GFC.

"Technology has changed dramatically over the years, and so have the needs of our customers," said Patrick Flesch, president and CEO, Gordon Flesch Company. "Our new tagline, 'Print. Phones. IT.,' reflects the solutions we provide today while reinforcing our commitment to helping businesses operate more efficiently, communicate more effectively and stay focused on what they do best."

The tagline will be incorporated across GFC's website, advertising, sales materials and marketing communications in the coming months.

While the messaging is new, the company's mission remains unchanged: delivering exceptional service and technology solutions that help customers succeed.