FUJIFILM Holdings Corp. has announced the company's new global purpose, "Giving our world more smiles," which underscores the company’s commitment to bring diverse ideas, unique capabilities and extraordinary people together to change the world.

The launch of the new global purpose coincides with the celebration of Fujifilm's 90th anniversary on Jan. 20, 2024. Over the past 90 years, Fujifilm has transformed into a global, multinational company that innovates in a diverse range of businesses: health care, materials, business innovation and imaging.

Since its foundation, Fujifilm has been dedicated to providing products and services based on its advanced and proprietary technologies to bring smiles to people's faces. In achieving sustainable growth for the Fujifilm Group, and with its employees as the driving force, it will propel the group toward realizing the purpose as an embodiment of its shared aspiration.

"We will continue to embrace the challenge of learning from the past to shape the future," said Teiichi Goto, president, CEO and representative director, FUJIFILM Holdings Corp. "By combining the Fujifilm Group's strengths in technology and the wisdom of our diverse and talented workforce, we will contribute to solving social issues through all of our businesses, as we bring smiles to so many around the world."