The 213th webinar in BTA's Building My Business Webinar Series is scheduled for 4 p.m. Eastern on Thursday, Feb. 20. The webinar, "Tech Sales Unleased: Break the Rules, Close More Deals & Lead the Dance," will be led by Sam Mascato of Sandler.

Unlock game-changing sales strategies in tech! Join us for "Tech Sales Unleashed" — an interactive, camera-on (if you can) webinar like no other. Engage in real-time discussions, discover how to break the rules, lead the buyer/seller dance and close more deals. This isn’t your typical webinar — it is an experience designed to transform the way you sell in the tech world. Don't miss your chance to elevate your approach!

Mascato is a seasoned sales professional with more than two decades of experience in the industry. Known for his exceptional communication skills and ability to build rapport with clients, Mascato has consistently exceeded sales targets and earned recognition for his outstanding performance. Mascato's strategic approach to understanding customer needs allows him to tailor solutions that precisely match their requirements, fostering long-term relationships and generating repeat business. Throughout his career, Mascato has demonstrated versatility and adaptability, successfully selling a diverse range of products and services across various sectors. His proactive attitude and willingness to go the extra mile have earned Mascato the trust of both clients and colleagues alike. Whether negotiating complex deals or navigating challenging market conditions, his determination and resilience enable him to thrive in any situation, emerging as a trusted advisor and top performer within his organization. Beyond Mascato's professional achievements, he is committed to continuous learning and self-improvement. Mascato stays updated on industry trends and market dynamics, constantly refining his skills to stay ahead of the competition. With a passion for helping others succeed and a proven track record of driving revenue growth, Mascato remains a respected figure in the world of sales, inspiring others to strive for excellence and achieve their goals.