Epson has announced its Label Boost software for transforming black-and-white shipping labels into full-color marketing tools is now available. Label Boost is designed to help businesses elevate marketing by incorporating full-color coupons, ads, cross-promotion and more to shipping labels, as well as improve processes for warehouse teams by including secondary labels and highlighting critical information on shipping labels.

Label Boost is available through authorized ColorWorks partners and is offered as a standalone software with a one-time license or as a bundle with the ColorWorks C6000P color inkjet label printer with peel-and-present functionality.

"Black-and-white shipping labels have been the standard since the birth of e-commerce," said Tessa Kohl, product manager of DX solutions, Epson America Inc. "The next evolution in shipping labels will make better use of packaging real estate, transforming labels into dynamic marketing tools that captivate customers' attention and elevate brand visibility. Label Boost easily allows manufacturers and retailers to do just that — transform shipping labels by adding colorized deals or coupons, special promotions and secondary labels to help increase customer engagement; this further underscores Epson's commitment to provide solutions to help businesses 'Do Labels Differently.'"

Label Boost is ideal for retailers and manufacturers to help boost engagement with eye-catching ads, coupons, special promotions and QR codes, making shipping labels stand out without the hassle and cost of adding marketing inserts or secondary labels. It is also designed to help logistics and warehouse teams improve shipping accuracy and streamline operations with on-label instructions and reduce material costs for regulatory labeling and labor costs of dropping in coupons and flyers.

Label Boost software is designed for hassle-free deployment, providing seamless, easy-to-use integration with ColorWorks printers and existing Windows-based label printing workflow, allowing businesses to customize label output based on shipping label details. It works alongside existing shipping software so delivery operations are not disrupted. Label Boost is compatible with most ZPL-driven software used by many national couriers, as well as labeling solutions such as BarTender and Loftware.

Label Boost is compatible with the ColorWorks C4000, C6000A, C6000P, C6500A and C6500P color label printers and is available at an MSRP of $499 and $3,299 with the C6000P bundle.