The 31st webinar in BTA's Diversifying My Business Webinar Series is scheduled for 4 p.m. Eastern next Wednesday, Dec. 3. The webinar, "Bundled Solution Selling & Pass-Through Financing: The Key to Diversifying Dealer Revenue," will be presented by Matt Szczygiel, chief marketing officer, and Jim McMeel, vice president of sales at SalesChain.

The future of the office technology dealership is diversified, data-driven and solution-oriented. Bundled selling brings together everything your customers need. But doing it effectively requires the right structure, consistency and insight.

During this webinar, join SalesChain and BTA for a conversation on the best practices of bundled solution selling: how to diversify your offerings, simplify complex quotes and position your dealership for long-term success. With perspectives from both the dealership and software sides of the business, you will walk away ready to modernize your approach to solution selling.

Szczygiel, chief marketing officer, leads SalesChain's marketing and communications strategy, focusing on brand positioning and dealer engagement. Since joining the company in 2019, he has overseen brand development, digital presence and strategic messaging across the office technology industry.

As vice president of sales, McMeel brings more than three decades of industry experience to SalesChain. After 20 years as an independent dealer and more than a decade in software sales with Compass Sherpa, he now helps dealers nationwide modernize operations and improve profitability through better sales processes.

For more information or to register, visit www.bta.org/DiversifyingMyBusiness.