The 210th webinar in BTA's Building My Business Webinar Series is scheduled for 4 p.m. Eastern on Thursday, Dec. 12. The webinar, "Elevating Your Prospecting Research Strategies With Kate Kingston," will be led by Kate Kingston, founder and president of Kingston Training Group.

Unlock the secrets to smarter prospecting with Kingston in a transformative session designed to elevate your prospecting research strategies. For more than 25 years, she has been educating sales executives on effectively targeting the right prospects and reaching the key decision-makers in more than 60 industries. This interactive webinar is tailored for office technology sales professionals who are eager to refine their skills, increase net-new opportunities and enhance offerings for current customers.

In this webinar, Kingston will dive deep into the art of prospecting, with insights into the essentials of effective outreach in the 21st century. Learn how to identify the right-sized prospects, connect with the appropriate C-level decision-makers, and craft messages that resonate with executives in roles from IT to finance, operations, compliance and beyond.

What You’ll Learn:

• Crafting Targeted Outreach for C-Level Executives: Discover the nuances of communicating with top-level executives, creating compelling messages that speak directly to their departmental goals and challenges.
• Building a Structured Prospecting Plan: Develop a step-by-step prospecting process that drives consistent progress and measurable outcomes.
• Mastering Digital Tools for Engagement: Learn the power of social media and video as essential tools for prospecting, with strategies to leverage LinkedIn and video messaging to capture attention and secure more meetings.

Who Should Attend: This session is ideal for sales professionals in the office technology industry looking to enhance their approach to prospecting and strengthen their sales pipelines with mid-sized and large dealership prospects.

What to Bring: Bring five prospective companies for real-time research and strategy-building during the interactive portion of the webinar.

Don't miss this opportunity to refine your prospecting strategies and gain actionable insights from one of the industry’s foremost experts. Prepare to walk away with a road map to more effective, accountable prospecting that drives real results in today’s dynamic business landscape.

Secure your spot and get ready to transform your approach to prospecting!

For the last 20 years, Kingston has been exclusively educating office technology sales executives on every type of prospect across 60-plus industries and how they proprietarily use technology. She is a recognized authority on lead generation, recruiting new hires from a prospecting skill-base perspective and new business development. Sales-driven, Kingston is an energized communicator who uses humor, audience participation, proven techniques, handouts and real-time phone calls in her training sessions.

For more information or to register, visit www.bta.org/BuildingMyBusiness.