ConnectWise has announced it has acquired SmileBack, a customer experience solution provider. The acquisition will pair ConnectWise's IT solution provider software and services platform with the customer feedback system designed specifically for MSPs from SmileBack. 

Designed exclusively to help MSPs gauge and improve the customer experience, SmileBack's surveying and reporting tools make feedback abundant and actionable. SmileBack provides instant feedback, allowing businesses to save time, optimize service and improve the client experience. With this feedback, businesses can immediately see data, analyze the information and take meaningful action to improve customer satisfaction, net promoter score and retention.  

"With quantitative and qualitative customer insights, our IT solution provider partners can improve the efficiency of their operations, retain more customers and go to market more effectively," said Chris Timms, executive vice president of growth, ConnectWise. "The immediate visibility into customers' perceptions is important for recognizing what businesses are doing right and where improvement is needed. The acquisition of SmileBack is a logical and natural evolution of our existing relationship, and we look forward to bringing SmileBack into the ConnectWise Asio Platform to help our partners achieve greater levels of success in their business."

SmileBack's customer experience solution helps inform and optimize business operations. After every service transaction, SmileBack puts customers one click away from one of three emojis that will unlock a world of increased customer loyalty, boosted morale and higher retention. 

"ConnectWise is the clear leader in our market, and we are excited about expanding our collaboration," said Andrew Wallace, managing director, SmileBack. "Our instant surveying, data analysis and reporting capabilities complement ConnectWise's already robust platform and will help our shared partners further improve their business operations and increase client retention through better understanding of their customer relationships." 

SmileBack, which already has deep integration with ConnectWise Manage, will continue to be available for purchase as a standalone product. In addition, ConnectWise intends to immediately expand and broaden the integration of SmileBack capabilities into the new ConnectWise Asio platform.