CEO Juice has announced the winners of the Net Promoter Score (NPS) awards for 2021. Satmetrix, the company behind Net Promoter Score, defines world-class service as a score of 70 or more.

CEO Juice is highlighting the top 10% of its clients using this system and the rare occurrence of a "Perfect Score." The company has been calculating scores for its clients since July 2010. In 2021, CEO Juice sent over 2 million (2,275,960 to be exact) surveys with 216,313 actual responses from customers.

CEO Juice believes a focus on improving customer satisfaction will have a dramatic impact on the success of its clients and help our industry in the transition away from paper. The company's most popular survey process is after a service call.

According to Satmetrix, the average U.S. company has a Net Promoter Score of 10. Given the NPS range of -100 to 100, a "Positive" score above 0 is considered "Good," 50-plus is "Excellent" and anything above 70 is considered "World Class."

Click here to see the list of all winners for 2021. Please note, not all companies wanted to share their name and there is a requirement of a minimum of 60 survey responses for the year.

To qualify for top 10 for 2021, a company must receive an NPS of 96 or more. (For 2020, the top 10 was 97.6 and above.)

Achieving a Perfect Score in customer satisfaction for an entire year is close to impossible. In 2020, no client had a perfect score with the minimum of 60 responses. In 2019, CEO Juice had just one client with a perfect score. It had one client who achieved a perfect score for two years in a row (2018 and 2019).

You can see the scores by country and state here.

This year we are partnering with Industry Analysts Inc. to talk to some of these award winners about what they are doing right to have such raving fans. Email andy@industryanalysts.com if you are interested.