Boom Collaboration has selected Image Star as an authorized distribution partner for its line of meeting room solutions in the United States and Canada. Through this strategic distribution relationship, Image Star will support Boom resellers with distribution, sales, marketing and technical support services across the company's full assortment of cameras, speakerphones, audio/video all-in-ones and accessories.

Boom is a leader in simple and smart hardware solutions for collaboration and conferencing, based on an ethos of delivering "better meetings simply." Known for combining intuitive setup, beautiful design, AI-powered features and smart value, Boom helps businesses deploy easy-to-use meeting room solutions tailored to any space. With a true partnership model for resellers rich in support, Boom is emerging as the channel's choice for high-impact collaboration systems.

"The market for video conferencing solutions is rapidly growing, but too few channel resellers are seizing the opportunity," said Philip Crean, chief commercial officer, Image Star. "When the COVID-19 pandemic shut down offices, video meetings became the new norm, driving a sea change in conferencing hardware to incorporate video. But, many resellers and users still remain wary of video meeting equipment that was historically difficult to set up and operate. That is where Boom is the channel's best friend: these solutions are delightfully simple to use, beautifully designed as today's consumer expects and backed by true partners that are as committed to your clients' success as you are."

High Performance

Boom Collaboration was created in 2020 by founders Fredrik Hörnkvist and Holli Hulett. The Austin, Texas-based business has quickly developed an extensive remote meeting portfolio and operates in more than 30 countries as part of a continuing expansion program — backed by a feature packed website at boom.com.

Through this relationship with Image Star, Boom can tap the firm's nationwide distribution network, deep client relationships, and IT and service capabilities to provide best-in-class distribution support for dealers. Image Star clients will benefit from access to Boom's high performance A/V solutions, lucrative partner program, and comprehensive presale and post-sale support.

"Partnering with Image Star will help expand our reach and support for the US IT reseller channel," Hulett said. "Meeting room solutions offer tremendous growth potential for resellers: organizations everywhere are using these products today and can benefit from a simpler to use, better designed approach. We look forward to partnering with Image Star and the channel to meet the opportunity with Boom's innovative solutions and hands-on consultative approach."

Her enthusiasm is shared by fellow founder Hörnkvist.

"Boom offers innovative hardware and connectivity solutions for every meeting room requirement," Hörnkvist said. "From our high-performance MAGNA Pro PTZ camera to our HALO intelligent videobar and ZYGO one cable connection hub, we are looking forward to making a real difference to the sales success of Image Star's expanding customer base."

Resellers can order Boom conferencing hardware from Image Star now. Clients can contact their Image Star account executive for product, pricing and program information at sales@imagestar.com.