BTA member Atlantic, Tomorrow's Office has announced the acquisition of BrainSell, a growth enablement company known for its deep technology expertise, advanced data and artificial intelligence (AI) capabilities, and process optimization. BrainSell will operate as a division of Atlantic, offering end-to-end business software and digital transformation solutions.

Drake Star acted as exclusive financial advisor to BrainSell on the transaction.

This strategic acquisition is part of Atlantic's broader initiative to enhance its professional services and business consulting capabilities for small and medium businesses (SMBs), helping them achieve and exceed growth and scale goals. By uniting BrainSell's expertise with Atlantic's managed services, the company will create value at the intersection of people, processes, data, AI and technology.

BrainSell has been a trusted business partner for 30 years, providing consulting, technology implementation and data services across industries, including manufacturing, distribution, insurance, financial services and hospitality. The company has built strong technology partnerships with key innovators in the marketplace, including Salesforce, HubSpot, Microsoft, Sage, Acumatica and SugarCRM, ensuring clients have the right tools to optimize their operations and growth strategies.

A Vision for Growth and Innovation

"This acquisition represents a significant step forward in our mission to provide comprehensive, technology-driven business solutions," said Jason Weiss, executive vice president and chief operating and legal officer, Atlantic. "BrainSell's deep consulting and digital transformation expertise aligns perfectly with our commitment to delivering holistic, cutting-edge technology solutions that empower businesses to scale efficiently. Together, we are strengthening our ability to help SMBs drive success through strategic technology adoption and process optimization, further differentiating us from our competition."

BrainSell's CEO and founder, Jim Ward, also expressed enthusiasm about the acquisition.

"We've spent three decades helping companies select and implement the right technology to support their growth," Ward said. "Joining forces with Atlantic allows us to bring even greater value to our clients by combining our consulting and digital transformation expertise with Atlantic's robust managed services portfolio. We're excited about this next chapter and its opportunities for our customers and partners."

Strengthening Atlantic's Position in Digital Transformation

This acquisition marks the second major expansion by Atlantic in the business technology consulting and IT services sector. The company previously acquired ACP Technologies, a managed IT and cybersecurity services provider, reinforcing its commitment to delivering best-in-class end-to-end solutions.

With BrainSell now part of Atlantic, customers can expect seamless access to expanded consulting services, deeper expertise in ERP, CRM, automation and AI-driven business insights, and a greater ability to drive data-informed decision-making.