AgentDealer and Pontrelli Marketing have announced the creation of a new program, Sales Process Marketing Enablement (SPME), designed to help dealers develop and align their sales and marketing processes.

In the business world, marketing and sales often get treated like separate entities — marketing attracts the leads and sales close the deals. But in reality, these two functions are deeply intertwined. A strong, well-defined sales process does not just help your sales team win more business — it directly impacts the effectiveness and return on investment (ROI) of your marketing efforts.

Marketing's job is to generate awareness, attract leads and drive interest in your product or service. But without a solid sales process to receive, nurture and convert those leads, even the best campaigns will fall flat.

With AgentDealer and Pontrelli Marketing's SPME program, dealers can learn how to refine their sales processes and create a data-driven marketing engine for better outcomes and strategic growth. Dealers will receive actionable tools and insights via a series of interactive consulting sessions that can be immediately implemented within their organizations.

Marketing success does not stop at lead generation — it is defined by how many leads become customers. A strong sales process is the bridge between interest and action. By building a consistent, measurable and collaborative process, marketing becomes more than noise — it becomes a growth engine.

Note: SPME requires AgentDealer and the installation and implementation of either HubSpot, Evolved Office or Campaign Monitor.