BTA member Pulse Technology's William Miceli will be honored at this year's What's Happenin' Cares Charity Golf Tournament for his courageous battle against lymphoma over the past four years.

Blood Cancer United will serve as the official charity benefiting this year's What's Happenin' Cares Charity Golf Tournament, to be held Aug. 9-10 at Firestone Country Club in Akron, Ohio. The event brings together office technology resellers, manufacturers, software providers, leasing partners and other industry professionals for two days of golf and fundraising in support of Blood Cancer United's mission to advance research and support for blood cancer patients and their families.

"We are honored to support Blood Cancer United and to recognize William's perseverance and his family's leadership in our channel and his personal fight against lymphoma," said Andy Slawetsky, What's Happenin' Cares. "William's story is familiar to many in our community, and we hope this event will raise both funds and awareness for blood cancer research and patient support."

What's Happenin' Cares launched its inaugural charity golf tournament in 2025 at Oakland Hills Country Club, drawing 128 golfers, 51 dealers and 28 vendor partners, and raising nearly $250,000 for the American Cancer Society. This year's event aims to build on that momentum while supporting a cause that resonates both personally and professionally with many in the industry.

Blood Cancer United, formed from the merger of the Leukemia & Lymphoma Society's major programs, focuses on accelerating treatments and improving outcomes for patients with blood cancers, including leukemia, lymphoma and myeloma. Since 1949, this organization has spent more than $1.9 billion and currently is funding research on bone, brain, breast, liver, melanoma, prostate, skin and a dozen other cancers.

The What's Happenin' Cares Firestone Event will feature golf on Firestone's iconic courses, networking opportunities and community-building functions throughout the two days. Additional details on registration and sponsorship opportunities can be found on whcares.org.

"We are grateful to Andy at Industry Analysts for his advocacy on behalf of blood cancer, and we are especially pleased that the event will honor William this year," said Vince Miceli, vice president, Pulse Technology. "We look forward to the tournament and also appreciate how many people in the industry have stepped up to support Andy's event and to support William's recovery. We feel fortunate to have so many good friends in the industry."

For more information about the event or how to support Blood Cancer United through this year's tournament, visit whcares.org or contact andy@industryanalysts.com.