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2025 BTA National Conference

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2025 BTA National Conference

6/17/2025 - 6/19/2025

Description

BTA Member Dealers Receive 2-for-1 Registration! 

 The 2025 BTA National Conference is open to dealers from across the country.

#BTANational

Schedule of Events
Click here to download a detailed schedule.

Tuesday, June 17

The 2025 BTA National Conference will kick off at 6 p.m. on Tuesday, June 17, with a welcoming reception that will include tethered hot-air balloon rides and great opportunities for networking.

Wednesday, June 18

The second day of the conference will begin at 7:30 a.m. with breakfast, followed by opening comments and the first main-stage session, a keynote address by Pro Football Hall of Fame running back, speaker and entrepreneur Emmitt Smith. After the keynote, a break will be held, giving attendees time to visit with the exhibiting sponsors and their peers. At 11 a.m., attendees can choose take part in one of three breakout sessions. After the breakouts, lunch will be held until 1 p.m. After lunch, the second main-stage session, a keynote address by John Bruno, president and COO of Xerox Corp., will be held. Following the second keynote, attendees will have more time to visit with exhibitors and their peers, followed by the second set of breakouts. After the breakouts, the educational portion of the day will wrap up with the third main-stage session, a dealer panel. To end the first day, attendees will enjoy a rodeo and food trucks from 6 to 9 p.m. at the Stables at Tamaya.

Thursday, June 19

The third day will begin at 7:30 a.m. with breakfast, followed by opening comments and exhibit time. At 9 a.m., the fourth main-stage session will be held, followed by additional exhibit time and the final main-stage session. The event will conclude with closing comments and exhibitor prize drawings until 11:45 a.m. On Thursday afternoon, attendees can choose to play a round of golf at the Tamaya's Twin Warriors Golf Club for an additional fee.

Exhibiting Sponsors

John Bruno Keynote & Rodeo Sponsor


Reception Sponsor


Emmitt Smith Keynote Sponsor


Lunch Sponsor


Breaks Sponsor



                

Click here to become a sponsor.

Pricing

Registration includes the Tuesday welcoming reception; Wednesday and Thursday educational sessions; Wednesday breakfast, lunch, rodeo and dinner; and Thursday breakfast.

Dealer Registration:
BTA Member 2-for-1 registration:
$199* (Non-member: $249 per person)

Additional attendee from the same member dealership:
$99 (Non-member: $209)

*BTA Member Dealers: Register at $199 and receive a second registration for one of your dealership's employees for free. The second person must be an employee and attend the educational sessions.

Spouse/Guest/Child: $79 per person

Vendor Registration:
Click here and select "Vendor Registrant (Not registered to exhibit)."

Hyatt Regency Tamaya Resort & Spa
1300 Tuyuna Trail
Santa Ana Pueblo, NM 87004 United States

Room rate: $279/night

Hotel Discount Deadline: May 20, 2025

To reserve your room, click here or call (505) 867-1234.

Event Contact
Valerie Briseno
(816) 303-4082
Send Email
6/17/2025 - 6/19/2025
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